| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Introduction | 第11-16页 |
| Chapter 1 An Overview of Study on Hedges | 第16-43页 |
| ·Definitions of Hedges | 第16-17页 |
| ·Previous Studies on Hedges | 第17-27页 |
| ·Studies on Hedges Abroad | 第18-22页 |
| ·Studies on Hedges in China | 第22-25页 |
| ·Summary | 第25-27页 |
| ·Different Categorization of Hedges | 第27-36页 |
| ·Grammatical Categorization | 第27-29页 |
| ·Semantic Categorization | 第29-31页 |
| ·Pragmatic Categorization | 第31-36页 |
| ·Pragmatic Features of Hedges | 第36-43页 |
| ·Cancellability | 第37-38页 |
| ·Indefiniteness | 第38-40页 |
| ·Indirectness | 第40-41页 |
| ·Markedness | 第41-43页 |
| Chapter 2 Hedges in English Advertising | 第43-62页 |
| ·Introduction to English Advertising | 第43-48页 |
| ·Definitions of Advertising | 第43-46页 |
| ·Features of Advertising | 第46-47页 |
| ·Classification of Advertising | 第47-48页 |
| ·Introduction to English Advertising Language | 第48-53页 |
| ·Definitions of Advertising Language | 第48-50页 |
| ·Features of Advertising Language | 第50-53页 |
| ·Factors of Employing Hedges in English Advertising | 第53-62页 |
| ·Promoting Attractiveness | 第54-55页 |
| ·Showing Persuasiveness | 第55-57页 |
| ·Achieving Objectiveness | 第57-59页 |
| ·Needing No Specific Information | 第59-60页 |
| ·Lacking Complete Information | 第60-62页 |
| Chapter 3 Pragmatic Functions of Hedges in English Advertising | 第62-97页 |
| ·Theoretic Grounds for Pragmatic Functions of Hedges | 第62-70页 |
| ·Hedges and the Cooperative Principle | 第63-66页 |
| ·Hedges and the Politeness Principle | 第66-70页 |
| ·Hedges in English Advertising for the Sake of Cooperation | 第70-85页 |
| ·Hedging as a Strategy for Achieving Accuracy | 第71-74页 |
| ·Hedging as a Strategy for Increasing Flexibility of English Advertising | 第74-76页 |
| ·Hedging as a Strategy for Strengthening the Effect of the Advertising Language | 第76-82页 |
| ·Hedging as a Means to Ensure Self-protection | 第82-85页 |
| ·Hedges in English Advertising for the Sake of Politeness | 第85-95页 |
| ·Hedging as a Strategy for Smoothing Communication | 第85-88页 |
| ·Hedging as a Strategy for Making Advertisements More Acceptable | 第88-91页 |
| ·Hedging as a Strategy for Avoiding Customers' Embarrassment | 第91-95页 |
| ·Summary | 第95-97页 |
| Conclusion | 第97-100页 |
| Bibliography | 第100-105页 |
| Appendix | 第105-108页 |
| Acknowledgements | 第108-109页 |
| 攻读学位期间主要的研究成果目录 | 第109页 |
