| Abstract | 第4-5页 |
| 摘要 | 第6-11页 |
| Introduction | 第11-15页 |
| 0.1 Background of This Thesis | 第11-12页 |
| 0.2 Aims of This Thesis | 第12-13页 |
| 0.3 Methodology | 第13页 |
| 0.4 Organization of This Thesis | 第13-15页 |
| Chapter 1 Literature Review | 第15-25页 |
| 1.1 Previous Studies on Advertisements from Different Perspectives | 第15-23页 |
| 1.1.1 Ontology-based Study of Advertisement Discourse | 第15-17页 |
| 1.1.2 Pragmatic Study of Commercial Advertisement Discourse | 第17-18页 |
| 1.1.3 Cultural Study of Advertisement Discourse | 第18-19页 |
| 1.1.4 Metaphorical Study of Commercial AdvertisementDiscourse | 第19-23页 |
| 1.2 Comments on Previous Studies | 第23-25页 |
| Chapter 2 Grammatical Metaphor | 第25-45页 |
| 2.1 Definition of Grammatical Metaphor | 第25-27页 |
| 2.2 Classification of Grammatical Metaphor | 第27-42页 |
| 2.2.1 Ideational Grammatical Metaphor | 第27-29页 |
| 2.2.2 Interpersonal Grammatical Metaphor | 第29-33页 |
| 2.2.3 Textual Grammatical Metaphor | 第33-42页 |
| 2.3 Summary | 第42-45页 |
| Chapter 3 An Application of Grammatical Metaphor to EnglishCosmetics Advertisements | 第45-62页 |
| 3.1 An Application of Ideational Grammatical Metaphor to EnglishCosmetics Advertisements | 第45-51页 |
| 3.1.1 Nominalization in English Cosmetics Advertisements | 第45-48页 |
| 3.1.2 Verbalization in English Cosmetics Advertisements | 第48-49页 |
| 3.1.3 Adjectivalization in English Cosmetics Advertisements | 第49-51页 |
| 3.2 An Application of Interpersonal Grammatical Metaphor to EnglishCosmetics Advertisements | 第51-57页 |
| 3.2.1 Metaphor of Mood in English Cosmetics Advertisements | 第51-54页 |
| 3.2.2 Metaphor of Modality in English Cosmetics Advertisements44 | 第54-57页 |
| 3.3 An Application of Textual Grammatical Metaphor to English CosmeticsAdvertisements | 第57-59页 |
| 3.3.1 Meta-message English Cosmetics Advertisements | 第58页 |
| 3.3.2 Text Reference in English Cosmetics Advertisements | 第58-59页 |
| 3.4 Summary | 第59-62页 |
| Chapter 4 Functions of Grammatical Metaphor in English CosmeticsAdvertisements | 第62-79页 |
| 4.1 Functions of Ideational Grammatical Metaphor in EnglishCosmetics Advertisements | 第62-68页 |
| 4.1.1 Increasing Lexical Density | 第63-67页 |
| 4.1.2 Increasing Credibility | 第67-68页 |
| 4.2 Functions of Interpersonal Grammatical Metaphor in English CosmeticsAdvertisements | 第68-75页 |
| 4.2.1 Cultivating Intimacy by Imperative Mood | 第70-72页 |
| 4.2.2 Invoking Curiosity by Interrogative Mood | 第72-74页 |
| 4.2.3 Increasing Objectivity by Modality | 第74-75页 |
| 4.3 Functions of Textual Grammatical Metaphor in English CosmeticsAdvertisements | 第75-77页 |
| 4.3.1 Attracting Attention by Meta-message | 第76页 |
| 4.3.2 Contributing to Organizing Text by Text Reference | 第76-77页 |
| 4.4 Summary | 第77-79页 |
| Conclusion | 第79-85页 |
| 1. Work Done in This Thesis | 第79-80页 |
| 2. Major Findings of This Thesis | 第80-81页 |
| 3. Significance of This Thesis | 第81-82页 |
| 4. Limitations of This Thesis | 第82-85页 |
| Bibliography | 第85-93页 |
| Appendix | 第93-111页 |
| Acknowledgements | 第111-113页 |
