| Acknowledgements | 第1-4页 |
| Abstract | 第4-6页 |
| 摘要 | 第6-7页 |
| Contents | 第7-9页 |
| Figures | 第9-10页 |
| Chapter One Introduction | 第10-16页 |
| ·Research Motivation | 第10-12页 |
| ·Research Questions | 第12-13页 |
| ·Research Methodology and Data Collection | 第13-14页 |
| ·Thesis Structure | 第14-16页 |
| Chapter Two Literature Review | 第16-26页 |
| ·Previous Researches on C-E Translation of Publicity Materials | 第16-22页 |
| ·The Empirical Researches on C-E Translation of Publicity Materials | 第16-20页 |
| ·The Theoretical Researches on C-E Translation of Publicity Materials | 第20-22页 |
| ·Limitations of Previous Researches | 第22页 |
| ·Previous Researches on the Adaptation Theory in Translation | 第22-26页 |
| ·Brief Review of Pragmatic Translation | 第23页 |
| ·Translation Studies Based on the Adaptation Theory | 第23-25页 |
| ·Summary of Studies on the Adaptation Theory in Translation | 第25-26页 |
| Chapter Three Overview of Publicity Materials | 第26-32页 |
| ·Several Terms and Their Concepts | 第26-28页 |
| ·Features of Publicity Materials | 第28-29页 |
| ·Essentials of C-E Translation of Publicity Materials | 第29-31页 |
| ·Requirements of C-E Translation of Publicity Materials | 第31-32页 |
| Chapter Four Theoretical Framework | 第32-43页 |
| ·Differentiation of Some Concepts | 第32-33页 |
| ·Jef Verschueren's Adaptation Theory | 第33-37页 |
| ·Language Use as a Choice-making Process | 第33-34页 |
| ·Three Properties of Language | 第34-35页 |
| ·Four Angles of Pragmatic Investigation | 第35-37页 |
| ·The Explanatory Power of the Adaptation Theory for C-E Translation of Publicity Materials | 第37-40页 |
| ·C-E Translation of Publicity Materials as a Process of Choice-making | 第38-39页 |
| ·C-E Translation of Publicity Materials as a Process of Adaptation | 第39-40页 |
| ·Specific Framework of the Thesis | 第40-43页 |
| Chapter Five Adaptation in C-E Translation of Publicity Materials | 第43-69页 |
| ·Adaptation to the Linguistic Convention | 第43-49页 |
| ·Adaptation to the Mental World | 第49-57页 |
| ·Cognition | 第49-53页 |
| ·Emotion | 第53-57页 |
| ·Adaptation to the Social World | 第57-64页 |
| ·Historical and Cultural Background | 第57-60页 |
| ·Aesthetic Standards | 第60-63页 |
| ·Religious Beliefs | 第63-64页 |
| ·Adaptation to the Physical World | 第64-69页 |
| ·Deixis of Place | 第65-66页 |
| ·Deixis of Time | 第66-69页 |
| Chapter Six Conclusion | 第69-74页 |
| ·Summary | 第69-72页 |
| ·Limitations of the Present Research | 第72-73页 |
| ·Suggestions for Future Research | 第73-74页 |
| Bibliography | 第74-81页 |
| 攻读学位期间发表的学术论文 | 第81-83页 |
