| 内容提要 | 第1-5页 |
| Synopsis | 第5-9页 |
| Chapter One Introduction | 第9-13页 |
| ·Research Background | 第9-10页 |
| ·The Purpose and Significance of this Research | 第10-11页 |
| ·Organization of this Thesis | 第11-13页 |
| Chapter Two Literature Review | 第13-45页 |
| ·A General Description of Advertisement | 第13-18页 |
| ·Definition of Advertisement | 第13-14页 |
| ·Classification of Advertisements | 第14-15页 |
| ·Roles and Functions of Advertisements | 第15-17页 |
| ·Elements of Advertisements | 第17-18页 |
| ·Characteristic of English and Chinese Advertisements | 第18-36页 |
| ·The Linguistic Features of Advertisements | 第18-33页 |
| ·Cultural Features of English and Chinese Advertisements | 第33-36页 |
| ·Historical Review of Ad Translation | 第36-45页 |
| ·Studies of Ad Translation Abroad | 第36-40页 |
| ·Domestic Studies on the Subject | 第40-42页 |
| ·Necessity of Studies on Advertisement Translation | 第42-45页 |
| Chapter Three German Functionalist Approaches | 第45-57页 |
| ·Background of Functionalist Approaches | 第45-48页 |
| ·The Origin of Functional Approaches | 第45-47页 |
| ·The Development of Functional Approaches | 第47-48页 |
| ·Representative Figures and their Main Theories of Functionalist Approaches | 第48-54页 |
| ·Katharina Reiss’s Text Typology | 第48-51页 |
| ·Hans J.Vermeer’s Skopos Theory | 第51-52页 |
| ·Justa Holz-M tt ri’s Theory of Translation Action | 第52-53页 |
| ·Christian Nord’s Function plus Loyalty | 第53-54页 |
| ·Core Concepts of Functionalist Approaches----Three Rules of Skopotheorie | 第54-57页 |
| ·Skopos Rule as the Essential Principle | 第54页 |
| ·Coherence Rule and Fidelity Rule as Subordinate Principle | 第54-57页 |
| Chapter Four Enlightenment of Functionalist Approaches on Advertisement Translation | 第57-76页 |
| ·Principles and Rules of Advertisement Translation | 第57-61页 |
| ·Instructive Meanings of Functionalist Approaches to Advertisement Translation | 第61-65页 |
| ·Flexible Choice of Translation Strategies | 第65-76页 |
| ·Literal Translation | 第66-67页 |
| ·Free Translation | 第67-76页 |
| Chapter Five Conclusion | 第76-80页 |
| ·Major findings | 第76-77页 |
| ·Limitations | 第77页 |
| ·Suggestions for the Further Study | 第77-80页 |
| Bibliography | 第80-84页 |
| 中文摘要 | 第84-88页 |
| Abstract | 第88-92页 |
| Acknowledgements | 第92页 |
