| 摘要 | 第1-5页 |
| Abstract | 第5-10页 |
| Chapter One Introduction | 第10-13页 |
| ·Background information | 第10页 |
| ·Purpose and significance of the study | 第10-11页 |
| ·Method of the study | 第11-12页 |
| ·Outline of the study | 第12-13页 |
| Chapter Two Literature Review | 第13-25页 |
| ·Review of advertising | 第13-17页 |
| ·Definition of advertisement | 第13-14页 |
| ·Classification of advertising | 第14页 |
| ·Previous studies on advertising language | 第14-17页 |
| ·Review of Internet advertising | 第17-20页 |
| ·Definition of Internet advertising | 第17页 |
| ·Development of Internet advertising | 第17-18页 |
| ·Previous studies of Internet advertising language | 第18-20页 |
| ·Review of intersubjectivity | 第20-25页 |
| Chapter Three Theoretical Framework | 第25-37页 |
| ·Intersubjectivity of Verhagen | 第25-27页 |
| ·Conceptual blending theory | 第27-37页 |
| ·Overview of mental space theory | 第27-28页 |
| ·Major terms in mental space | 第28-30页 |
| ·Modes and types of conceptual blending theory | 第30-37页 |
| Chapter Four Intersubjectivity in Internet Advertising Language and Its Realization Way: Conceptual Blending Theory | 第37-61页 |
| ·Intersubjectivity in Internet advertising language | 第37-40页 |
| ·Intersubjectivity in daily communication | 第37-38页 |
| ·Constitutes of internet advertising | 第38-39页 |
| ·Definition of intersubjectivity in internet advertising | 第39-40页 |
| ·Advertisers’ attention to consumers’ self-recognition | 第40-44页 |
| ·Interpretations of negative expressions | 第40-42页 |
| ·Interpretations of interrogative sentences | 第42-44页 |
| ·Advertisers’ attention to consumers’ social self concern | 第44-59页 |
| ·Interpetations of puns | 第44-56页 |
| ·Interpretations of the structure“你XX我XX”and“我XX你XX” | 第56-57页 |
| ·Interpretations of third person deixis | 第57-59页 |
| ·The characteristics of the internet advertising language | 第59-60页 |
| ·Summary | 第60-61页 |
| Chapter Five Conclusions | 第61-64页 |
| ·Major findings of the study | 第61-63页 |
| ·Limitations of the study | 第63页 |
| ·Suggestions for further study | 第63-64页 |
| References | 第64-69页 |
| Acknowledgement | 第69-70页 |
