| Abstract | 第6-7页 |
| 摘要 | 第8-10页 |
| Introduction | 第10-13页 |
| Research Background | 第10-11页 |
| Significance of the Study | 第11页 |
| Purpose of the Present Study | 第11-12页 |
| Organization of the Thesis | 第12-13页 |
| Chapter One Literature Review | 第13-26页 |
| 1.1 Internet Catchwords | 第13-20页 |
| 1.1.1 Definition of Internet Catchwords | 第13-14页 |
| 1.1.2 Features of Internet Catchwords | 第14-16页 |
| 1.1.3 Reasons for the Appearance of Internet Catchwords | 第16-20页 |
| 1.2 Overview of Research on Internet Catchwords At home and Abroad | 第20-26页 |
| 1.2.1 Research on Internet Catchwords Abroad | 第20-22页 |
| 1.2.2 Research on Internet Catchwords At Home | 第22-26页 |
| Chapter Two Theoretical Framework | 第26-33页 |
| 2.1 Cooperative Principle | 第26-29页 |
| 2.1.1 Violation of the Maxims | 第27-28页 |
| 2.1.2 Cooperative or Non-cooperative Conversation | 第28页 |
| 2.1.3 Implicatures | 第28-29页 |
| 2.2 Politeness Principle | 第29-33页 |
| 2.2.1 Maxims of Politeness Principle | 第29-31页 |
| 2.2.2 Utterance Politeness and Pragmatic Distance | 第31-33页 |
| Chapter Three An Analysis of Internet Catchwords from PragmaticPerspective | 第33-51页 |
| 3.1 Analysis of Internet Catchwords from the Perspective of CooperativePrinciple | 第33-45页 |
| 3.1.1 Violation of the Maxims of Cooperative Principle | 第33-43页 |
| 3.1.2 Cooperative and Non-cooperative Internet Catchwords | 第43-45页 |
| 3.2 Analysis of Internet Catchwords from the Perspective of Politeness Principle | 第45-51页 |
| Chapter Four The Social Effects of Internet Catchwords | 第51-58页 |
| 4.1 Differences between Internet Catchwords and Conventional Words | 第51-53页 |
| 4.2 Functions of Internet Catchwords | 第53-58页 |
| Conclusion | 第58-61页 |
| Bibliography | 第61-64页 |
| Acknowledgements | 第64页 |
