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汉英化妆品广告的元话语对比研究

Acknowledgements第4-5页
Abstract第5-6页
摘要第7-12页
Chapter One Introduction第12-16页
    1.1 Background of the Research第12-13页
    1.2 Purposes and Significance of the Research第13-14页
    1.3 Structure of the Paper第14-16页
Chapter Two Literature Review第16-39页
    2.1 Metadicourse第16-30页
        2.1.1 Definitions of Metadiscourse第16-18页
        2.1.2 Principles of Metadiscourse第18-19页
        2.1.3 Classifications of Metadiscourse第19-23页
            2.1.3.1 Williams' Classification System第19-20页
            2.1.3.2 Vande Kopple's Classification System第20页
            2.1.3.3 Hyland's Classification System第20-23页
        2.1.4 The Previous Studies on Metadiscourse第23-30页
            2.1.4.1 The Theoretical Studies on Metadiscourse Abroad第23-25页
            2.1.4.2 The Empirical Studies on Metadiscourse Abroad第25-27页
            2.1.4.3 The Theoretical Studies on Metadiscourse at Home第27-28页
            2.1.4.4 The Empirical Studies on Metadiscourse at Home第28-30页
    2.2 The Cosmetic Advertisements第30-38页
        2.2.1 The Definition of Cosmetic Advertisements第31-32页
        2.2.2 The Forms of Cosmetic Advertisements第32-34页
        2.2.3 The Previous Studies on Cosmetic Advertisements第34-38页
            2.2.3.1 The Previous Studies on Cosmetic Advertisements Abroad第34-36页
            2.2.3.2 The Previous Studies on Cosmetic Advertisements at Home第36-38页
    2.3 Summary第38-39页
Chapter There Research Methodology第39-41页
    3.1 Research Questions第39页
    3.2 Data Sources and Data Collection第39-40页
    3.3 Analysis Method第40-41页
Chapter Four Results and Discussions第41-62页
    4.1 Metadiscourse in Chinese and English Cosmetic Advertisements第41-44页
        4.1.1 The Frequency of Metadiscourse Markers in Chinese Cosmetic Advertisements第41-43页
        4.1.2 The Frequency of Metadiscourse Markers in English Cosmetic Advertisements第43-44页
    4.2 Interactive Resources in Chinese and English Cosmetic Advertisements第44-49页
        4.2.1 Transitions第45-46页
        4.2.2 Frame markers第46页
        4.2.3 Endophoric markers第46-47页
        4.2.4 Evidential第47-48页
        4.2.5 Code glosses第48-49页
    4.3 Interactional Resources in Chinese and English Cosmetic Advertisements第49-53页
        4.3.1 Hedges第49-50页
        4.3.2 Boosters第50-51页
        4.3.3 Attitude markers第51-52页
        4.3.4 Engagement markers第52-53页
        4.3.5 Self mentions第53页
    4.4 The Discussions of the Statistical Results第53-62页
        4.4.1 The Similarities of Metadiscourse in Chinese and English Cosmetic Advertisements第54-55页
        4.4.2 The Differences of Metadiscourse in Chinese and English Cosmetic Advertisements第55-57页
        4.4.3 Causes of Similarities第57-59页
        4.4.4 Causes of Differences第59-62页
Chapter Five Conclusion第62-67页
    5.1 Major Findings第62-64页
    5.2 Implications第64-65页
    5.3 Limitations and Suggestions for the Further Study第65-67页
Bibliography第67-72页
Appendix Ⅰ第72-75页
Appendix Ⅱ第75-77页
Publications第77页

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