| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| Chapter 1 Introduction | 第9-15页 |
| 1.1 Background of the Study | 第9-10页 |
| 1.2 Rationale of the Study | 第10-12页 |
| 1.3 Significance and Purpose of the Study | 第12-13页 |
| 1.4 Methodology and Structure of the Study | 第13-15页 |
| Chapter 2 Literature Review | 第15-26页 |
| 2.1 Study of Presupposition Abroad | 第15-18页 |
| 2.2 Study of Presupposion in China | 第18-23页 |
| 2.3 Strudy of English Advertisements | 第23-26页 |
| Chapter 3 Theories of Presupposition | 第26-38页 |
| 3.1 Definitions and Types of Presupposition | 第26-33页 |
| 3.1.1 Definitions of Presupposition | 第26-28页 |
| 3.1.2 Semantic Presupposition | 第28-30页 |
| 3.1.3 Pragmatic Presupposition | 第30-33页 |
| 3.2 Features of Semantic and Pragmatic Presupposition | 第33-36页 |
| 3.2.1 Features of Semantic Presupposition | 第33-34页 |
| 3.2.2 Features of Pragmatic Presupposition | 第34-36页 |
| 3.3 Relationships between Semantic and Pragmatic Presupposition | 第36-38页 |
| Chapter 4 Collection of Advertising Texts | 第38-49页 |
| 4.1 Sources of Advertising Texts Collected | 第38页 |
| 4.2 Types of Advertising Texts Collected | 第38-40页 |
| 4.3 Features of Advertising Texts Collected | 第40-43页 |
| 4.4 Functions of Advertising Texts Collected | 第43-44页 |
| 4.5 Advertising Text Analysis | 第44-49页 |
| Chapter 5 Analysis of Semantic and Pragmatic Presupposition with Triggers in English Advertising Language | 第49-81页 |
| 5.1 Definitions and Types of Presupposition Triggers | 第49-57页 |
| 5.1.1 Definitions and Features of Presupposition Triggers | 第49-51页 |
| 5.1.2 Presupposition Triggers on Phonological Level | 第51-53页 |
| 5.1.3 Presupposition Triggers on Semantic Level | 第53-55页 |
| 5.1.4 Presupposition Triggers on Syntactic Level | 第55-57页 |
| 5.2 Analysis of Presupposition with Triggers in English Advertising Language | 第57-81页 |
| 5.2.1 Existential Presupposition | 第58-63页 |
| 5.2.2 Fact Presupposition | 第63-68页 |
| 5.2.3 State Presupposition | 第68-73页 |
| 5.2.4 Behavior Presupposition | 第73-77页 |
| 5.2.5 Belief Presupposition | 第77-81页 |
| Chapter 6 Conclusions | 第81-86页 |
| 6.1 Major Findings and Implications | 第81-84页 |
| 6.2 Limitations | 第84-85页 |
| 6.3 Suggestions for Further Study | 第85-86页 |
| References | 第86-93页 |
| Acknowledgements | 第93-94页 |
