| Acknowledgements | 第1-5页 |
| Abstract | 第5-8页 |
| 摘要 | 第8-13页 |
| A List of Abbreviations | 第13-14页 |
| Chapter One Introduction | 第14-17页 |
| ·Research Background | 第14-15页 |
| ·Objectives and Significance of the Present Study | 第15-16页 |
| ·Organization of the thesis | 第16-17页 |
| Chapter Two Literature Review | 第17-27页 |
| ·Previous Studies of Internet Customer Reviews Overseas and in China | 第17-18页 |
| ·Appraisal and Its Subsystems | 第18-24页 |
| ·An Overview of Appraisal Theory | 第18-19页 |
| ·Attitude | 第19-23页 |
| ·Engagement | 第23-24页 |
| ·Graduation | 第24页 |
| ·Previous Applications of Appraisal Theory Overseas and in China | 第24-26页 |
| ·Attitude System as the Theoretical Framework in the Present Study | 第26-27页 |
| Chapter Three Methodology and Data of the Study | 第27-32页 |
| ·Research Questions | 第27页 |
| ·Instruments | 第27页 |
| ·Data Collection | 第27-28页 |
| ·Data Classification and Coding | 第28-32页 |
| Chapter Four Comparison of Attitude Resources in English Internet CustomerReviews and Chinese Internet Customer Review | 第32-79页 |
| ·An Overview of Attitude in English Internet Customer Reviews and Chinese Internet Customer Reviews | 第32-40页 |
| ·Attitude in English Internet Customer Reviews | 第32-36页 |
| ·Attitude in Chinese Internet Customer Reviews | 第36-40页 |
| ·An Overall Comparison of Attitude in English and Chinese Internet Customer Reviews | 第40页 |
| ·Detailed Analyses of Subsystems of Attitude in English and Chinese Internet Customer Reviews | 第40-79页 |
| ·Appreciation in English Internet Customer Reviews and Chinese Internet Customer Reviews | 第40-52页 |
| ·Affect in English Internet Customer Reviews and Chinese Interact Customer Reviews | 第52-64页 |
| ·Judgment in English Internet Customer Reviews and Chinese Intemet Customer Reviews | 第64-79页 |
| Chapter Five Conclusion | 第79-83页 |
| ·Findings of the Study | 第79-81页 |
| ·Similarities between Attitude Resources in English and Chinese Intemet Customer Reviews | 第79-80页 |
| ·Differences between Attitude Resources in English and Chinese Internet Customer Reviews | 第80-81页 |
| ·Implications of the Study | 第81-82页 |
| ·Limitations of the Study and Suggestions for Further Studies | 第82-83页 |
| Reference | 第83-86页 |
| Publications | 第86页 |
