| Abstract | 第1-7页 |
| 摘要 | 第7-8页 |
| Contents | 第8-10页 |
| Chapter One Introduction | 第10-16页 |
| ·General Description | 第10-13页 |
| ·The Methodology and Source of Data | 第13-14页 |
| ·The Structure of the Thesis | 第14-16页 |
| Chapter Two Previous Studies on Commercial Advertising in English | 第16-23页 |
| ·The General Introduction on Advertising | 第16-17页 |
| ·The Classification of Advertising | 第17-19页 |
| ·Public Service Advertising | 第17-18页 |
| ·Commercial Advertising | 第18-19页 |
| ·Definition of Commercial advertising | 第19页 |
| ·The Features and the Functions of Commercial Advertising | 第19-20页 |
| ·Previous Studies on the Commercial Advertising | 第20-23页 |
| Chapter Three Theoretical Bases | 第23-38页 |
| ·Three Influential Theories of Metaphors | 第23-29页 |
| ·Substitution Theory | 第24-25页 |
| ·Comparison Theory | 第25-26页 |
| ·Interaction Theory | 第26-29页 |
| ·Conceptual Metaphor in Cognitive Approach | 第29-38页 |
| ·General Introduction to Conceptual Metaphor | 第29-30页 |
| ·The Mechanism of Conceptual Metaphor:a Mapping across Domains | 第30-32页 |
| ·Features of Conceptual Metaphor | 第32-34页 |
| ·The Experiential Base and the Realization of Conceptual Metaphor | 第34-35页 |
| ·The Experiential Base | 第34-35页 |
| ·The Realization of Conceptual Metaphor | 第35页 |
| ·Classification of Conceptual Metaphor | 第35-38页 |
| Chapter Four Analysis of Conceptual Metaphor in English Commercia #1 Advertising | 第38-53页 |
| ·Orientational Metaphor Applied in Commercial Advertising | 第38-43页 |
| ·Orientational Metaphor and Their Realizations | 第38-40页 |
| ·Image schema and Their Cognitive Function | 第40-43页 |
| ·Ontological Metaphor Applied in Commercial Advertising | 第43-48页 |
| ·Entity and Substance Metaphor and Their Cognitive Functions | 第43-45页 |
| ·Container Metaphor,Container schema and Their Cognitive Functions | 第45-46页 |
| ·Personification Metaphor and Their Cognitive Functions | 第46-48页 |
| ·Structural Metaphor Applied in Commercial Advertising | 第48-53页 |
| Chapter Five Conclusion | 第53-56页 |
| Bibliography | 第56-58页 |
| Acknowledgements | 第58页 |
