| CHAPTERONE INTRODUCTION | 第1-18页 |
| 1．1 PRAGMATIC MARKERS:THE ISSUE | 第12-14页 |
| 1．2 THISTHESIS:A NEW ATTEMPT | 第14-18页 |
| CHAPTERTWO REVIEW OF RELEVANT LITERATURE ON PRAGMATIC MARKERS | 第18-33页 |
| 2．1 DEFINITION OF PRAGMATIC MARKERS | 第18-22页 |
| 2．2 TYPES OF PRAGMATIC MARKERS | 第22-26页 |
| 2．3 CHARACTERISTICS OF PRAGMATIC MARKERS | 第26-29页 |
| 2．4 FUNCTIONS OF PRAGMATIC MARKERS | 第29-31页 |
| 2．5 SUMMARY | 第31-33页 |
| CHAPTER THREE THEORETIC FRAMEWORK:THE APPRAISAL THEORY | 第33-56页 |
| 3．1 APPRAISAL:ANOVERVIEW | 第33-38页 |
| 3．2 THREE SUBSYSTEMS OF APPRAISAL | 第38-45页 |
| 3．2．1 Attitude | 第38-41页 |
| 3．2．2 Graduation | 第41-43页 |
| 3．2．3 Engagement | 第43-45页 |
| 3．3 ENGAGEMENT:A MORE DETAILED DESCRIPTION | 第45-53页 |
| 3．3．1 The truth functional perspective of Engagement | 第46-48页 |
| 3．3．2 A Bahktinian perspective of Engagement | 第48-53页 |
| 3．4 SENTENCEADVERBS:OUR FOCAL POINT | 第53-54页 |
| 3．5 RESEARCH QUESTIONS | 第54-56页 |
| CHAPTERFOUR WORK ON THE CORPUS OF PRAGMATIC MARKERS | 第56-92页 |
| 4．1 THE CORPUS CREATED FOR THE PROJECT | 第56-59页 |
| 4．2 FINDINGS AND DISCUSSION | 第59-92页 |
| 4．2．1 The syntactic patterning of commentary markers in advertising discourse | 第59-70页 |
| 4．2．1．1 Sentence-initial occurrences | 第60-65页 |
| 4．2．1．2 Sentence-medial occurrences | 第65-66页 |
| 4．2．1．3 Sentence-final occurrences | 第66-67页 |
| 4．2．1．4 The scalar hypothesis of occurrences of commentary markers | 第67-70页 |
| 4．2．2 Contribution of commentary markers to the meaning expression of advertisements | 第70-74页 |
| 4．2．3 The revelation of the dialogistic potential by the use of commentary markers | 第74-81页 |
| 4．2．4 The effect of revealing dialogistic potential on advertising discourse | 第81-83页 |
| 4．2．5 A case study of advertising discourse containing different commentary markers | 第83-87页 |
| 4．2．6 The relationship between dialogism and the overall human communication | 第87-92页 |
| CHAPTERFIVE CONCLUSION | 第92-99页 |
| 5．1 FINDINGS OF THERESEARCH PROJECT | 第92-95页 |
| 5．2 SIGNIFICANCE OF THESTUDY | 第95-96页 |
| 5．3 PROSPECTSFOR FUTURE RESEARCH | 第96-99页 |
| APPENDIX | 第99-121页 |
| BIBLIOGRAPHY | 第121-129页 |
