| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-7页 |
| 摘要 | 第8-12页 |
| LIST OF ABBREVIATIONS | 第12-13页 |
| CHAPTER ONE INTRODUCTION | 第13-20页 |
| 1.1 Object of this study | 第13-15页 |
| 1.2 Significance of this study | 第15-16页 |
| 1.3 Objectives and research questions | 第16-17页 |
| 1.4 Data and methodology | 第17-19页 |
| 1.5 Structure of this study | 第19-20页 |
| CHAPTER TWO LITERATURE REVIEW | 第20-27页 |
| 2.1 Studies of self-presentation revisited | 第20-24页 |
| 2.1.1 Definition and features | 第20-21页 |
| 2.1.2 Classifications | 第21-22页 |
| 2.1.3 Self-presentation in online context | 第22-23页 |
| 2.1.4 Identity construction function of self-presentation | 第23-24页 |
| 2.2 Achievements and limitations of prior studies | 第24-26页 |
| 2.3 Summary | 第26-27页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第27-35页 |
| 3.1 Working definition of computer mediated communication (CMC) | 第27-28页 |
| 3.2 The delimitation of self-presentation | 第28-29页 |
| 3.3 Theoretical framework | 第29-33页 |
| 3.3.1 Simon's self-aspect model of identity (SMI) | 第29-31页 |
| 3.3.2 The interactive process of identity construction | 第31-33页 |
| 3.3.3 The realization of theoretical framework in this study | 第33页 |
| 3.4 Summary | 第33-35页 |
| CHAPTER FOUR SELF-PRESENTATION MEANS USED TO CONSTRUCT IDENTITIES | 第35-51页 |
| 4.1 Introduction | 第35-36页 |
| 4.2 Ingratiation self-presentation | 第36-41页 |
| 4.2.1 Gratitude | 第37-39页 |
| 4.2.2 Compliment | 第39-40页 |
| 4.2.3 Self-teasing | 第40-41页 |
| 4.3 Competence self-presentation | 第41-45页 |
| 4.3.1 Self-praising | 第42-44页 |
| 4.3.2 Announcing accomplishment | 第44-45页 |
| 4.4 Exemplification self-presentation | 第45-48页 |
| 4.4.1 Referring to hard work | 第46-47页 |
| 4.4.2 Self-encouraging | 第47-48页 |
| 4.5 Discussion | 第48-50页 |
| 4.6 Summary | 第50-51页 |
| CHAPTER FIVE THE STUDY OF RESPONSES TO SELF-PRESENTATION | 第51-58页 |
| 5.1 Introduction | 第51页 |
| 5.2 The employment of attitudinal resources | 第51-53页 |
| 5.3 The distribution of the attitudinal resources and self-presentation means | 第53-57页 |
| 5.4 Summary | 第57-58页 |
| CHAPTER SIX IDENTITIES CONSTRUCTED BY SELF-PRESENTATION | 第58-65页 |
| 6.1 Introduction | 第58页 |
| 6.2 A competent celebrity | 第58-60页 |
| 6.3 A perseverant celebrity | 第60-61页 |
| 6.4 A modest celebrity | 第61-62页 |
| 6.5 A humorous celebrity | 第62-63页 |
| 6.6 Summary | 第63-65页 |
| CHAPTER SEVEN CONCLUSION | 第65-69页 |
| 7.1 Major findings of this study | 第65-67页 |
| 7.2 Implications of this study | 第67页 |
| 7.3 Limitations and suggestions | 第67-69页 |
| REFERENCES | 第69-73页 |
