| ACKNOWLEDGEMENTS | 第1-6页 |
| 摘要 | 第6-8页 |
| ABSTRACT | 第8-12页 |
| Chapter Ⅰ Introduction | 第12-14页 |
| Chapter Ⅱ Advertising Overview | 第14-20页 |
| ·The Definition of Advertising | 第14-15页 |
| ·History of Chinese Advertising | 第15-17页 |
| ·Ancient Times | 第15-16页 |
| ·Feudal Times | 第16页 |
| ·Modern Times | 第16-17页 |
| ·New China Times | 第17页 |
| ·The Structure of Advertising | 第17-20页 |
| Chapter Ⅲ Linguistic Features of Advertisements | 第20-41页 |
| ·Phonetic Features of Chinese Advertisements | 第20-22页 |
| ·Reiterative Locution | 第20-21页 |
| ·Rhyme | 第21-22页 |
| ·Lexical Features of Chinese Advertisements | 第22-28页 |
| ·Trademark in the Headline | 第22-23页 |
| ·Abundant Verbs and Adjectives | 第23页 |
| ·Frequent Use of Four-character Phrases | 第23-25页 |
| ·Homophonic Coinage of Set Phrases | 第25-27页 |
| ·Frequent Use of Numbers | 第27-28页 |
| ·Syntactic Features of Chinese Advertisements | 第28-33页 |
| ·Simple and Elliptical Sentences | 第28-30页 |
| ·Sentences Types | 第30-33页 |
| ·Discourse Features | 第33-34页 |
| ·Rhetorical Features of Chinese Advertisements | 第34-36页 |
| ·A Brief Comparison Between Chinese and English Advertising Language | 第36-41页 |
| Chapter Ⅳ Cultural Features of Advertisements | 第41-51页 |
| ·Culture Specific of Advertisements | 第41-43页 |
| ·Artistic Specific of Advertisements | 第43-46页 |
| ·Modern Specific of Advertisements | 第46-48页 |
| ·Cultural Differences Between Chinese and English Advertisements | 第48-51页 |
| Chapter Ⅴ Cultural Turn | 第51-61页 |
| ·The Relationship Between Advertising Language and Culture | 第51-52页 |
| ·The Relationship Between Culture and Translation | 第52-53页 |
| ·Culture Turn in Translation Study | 第53-56页 |
| ·The Introduction of Cultural Turn in Translation Study | 第54-56页 |
| ·The Manifestation of Cultural Turn in Translation Study | 第56页 |
| ·Cultural Phenomena Existing in the Translation Activity | 第56-61页 |
| ·Cultural Mergence | 第57-58页 |
| ·Cultural Disparities | 第58-61页 |
| Chapter Ⅵ Translation Strategies | 第61-67页 |
| ·Text Parsing | 第61-63页 |
| ·Adaptation | 第63-64页 |
| ·Compensation Translation | 第64-65页 |
| ·Abridgement | 第65-67页 |
| Chapter Ⅶ Conclusion | 第67-69页 |
| ·Achievement of This Thesis | 第67-68页 |
| ·Limitation of This Thesis | 第68-69页 |
| Bibliography | 第69-72页 |
| 攻硕期间取得的研究成果 | 第72页 |
