Abstract in Chinese | 第1-8页 |
Abstract in English | 第8-10页 |
Figures | 第10-11页 |
Tables | 第11-12页 |
Chapter 1 Introduction | 第12-15页 |
·Motivation of the Research | 第12-13页 |
·Significance of the Research | 第13-14页 |
·Organization of the Thesis | 第14-15页 |
Chapter 2 Literature Review | 第15-34页 |
·Genre Analysis | 第15-20页 |
·Definition of Genre | 第16-18页 |
·Development of Genre Analysis | 第18-19页 |
·Genre Analysis in ESP | 第19-20页 |
·Schemata | 第20-24页 |
·Schema Theory | 第20-22页 |
·Definition of Move | 第22-24页 |
·Two Important Communicative Principles Related to Genre Analysis | 第24-26页 |
·Grice’s Cooperative Principle | 第24-25页 |
·Robin Lakoff’s Principle of Politeness | 第25-26页 |
·Some Studies of E-Mail as a Computer-Mediated Communication | 第26-34页 |
·Historical Background of Electronic Mail | 第27-28页 |
·Technical Support of Electronic Mail | 第28-29页 |
·Previous Research on CMC and E-Mail | 第29-31页 |
·Some Studies of E-Mail in Business Communication | 第31-34页 |
Chapter 3 Method of Research and Data Collection | 第34-38页 |
·Method of Research | 第34-35页 |
·Data Collection | 第35-36页 |
·Data Analysis | 第36-38页 |
Chapter 4 Results and Discussion | 第38-60页 |
·Formal Schemata of Business E-Mail | 第38-40页 |
·Classification of Different Purposes of Business E-Mail | 第40-41页 |
·Content Schemata of Business E-Mail | 第41-48页 |
·Distribution and Communicative Functions of the Moves and Steps | 第42-45页 |
·Case Study: Illustration of the Moves and Steps | 第45-48页 |
·Linguistic Features of Business E-Mail | 第48-60页 |
·Graphological Level | 第50-56页 |
·Misspelling | 第51-52页 |
·Punctuation Marks | 第52页 |
·Capitalization | 第52-53页 |
·Increased Use of Lower Case Letter | 第53页 |
·Abbreviations | 第53-54页 |
·Emoticons: New Graphic Conventions | 第54-56页 |
·Lexical Level: Frequent Use of Simple and Colloquial Words | 第56-57页 |
·Syntactic Level | 第57-60页 |
·Pervasive Occurrence of Minor Sentences | 第57-58页 |
·Frequent Employment of Simple Sentences | 第58-60页 |
Chapter 5 A Comparison of Business E-Mail and Business Letter | 第60-66页 |
·Differences Between Business E-Mail and Business Letter in Formats | 第60-63页 |
·Differences Between Business E-Mail and Business Letter in Visual Design | 第63-64页 |
·Differences Between Business E-Mail and Business Letter in Language Features | 第64-66页 |
Conclusion and Implications | 第66-71页 |
Summary of the Research | 第66-67页 |
Implications for Teaching | 第67-70页 |
Limitations of the Present Study and Suggestions for Further Research | 第70-71页 |
References | 第71-77页 |
Acknowledgements | 第77-78页 |
Appendix A (攻读学位期间所发表的学术论文) | 第78-79页 |
Appendix B Business E-mail Samples | 第79-89页 |
Appendix C Emoticons | 第89-91页 |
Appendix D Abbreviations | 第91-93页 |
Appendix E 详细中文摘要 | 第93-95页 |