| Abstract(English) | 第1-10页 |
| Abstract(Chinese) | 第10-11页 |
| Chapter One Introduction | 第11-15页 |
| ·A review of studies on brand name translation in China | 第11-13页 |
| ·About the present study | 第13-15页 |
| Chapter Two About Brand Name Translation | 第15-22页 |
| ·Concepts of brand and brand name | 第15-16页 |
| ·Importance of brand name translation | 第16-18页 |
| ·Commonly used methods of brand name translation | 第18-22页 |
| ·The Use of Pin Yin | 第18-19页 |
| ·Literal Translation | 第19页 |
| ·Homophonic Transliteration | 第19页 |
| ·Semantic Transliteration | 第19-20页 |
| ·Coinage | 第20页 |
| ·Using Rhetoric | 第20-22页 |
| Chapter Three Theoretical Framework | 第22-31页 |
| ·Language, culture and translation | 第22-24页 |
| ·Functional equivalence | 第24-25页 |
| ·The Theory of Adaptation | 第25-31页 |
| ·An introduction to the Theory of Adaptation | 第25-27页 |
| ·Brand name translation as a process of adaptation | 第27-31页 |
| Chapter Four The Dynamic Functioning of Cultural Adaptation in Brand Name Translation | 第31-64页 |
| ·Cultural adaptation and its importance | 第32-33页 |
| ·Adaptation to various cultural elements | 第33-59页 |
| ·Adaptation to national traits and values | 第33-35页 |
| ·Adaptation to politics and history | 第35-37页 |
| ·Adaptation to extended meanings of words | 第37-39页 |
| ·Adaptation to people's attitudes towards animals, plants, and numbers | 第39-41页 |
| ·Adaptation to geographical location | 第41-42页 |
| ·Adaptation to religious elements and allusions | 第42-45页 |
| ·Adaptation to age, sex, and race | 第45-48页 |
| ·Adaptation to purchasing psychology | 第48-59页 |
| ·Functioning of cultural adaptation being a dynamic process | 第59-64页 |
| ·Passive adaptation and active adaptation | 第60页 |
| ·Adaptation to both cultures | 第60-61页 |
| ·Cultural adaptation being an interactive phenomenon | 第61-62页 |
| ·Adaptation concerning the development of cultural correlates over time | 第62-63页 |
| ·Dynamics of criteria of translation adequacy | 第63-64页 |
| Chapter Five Conclusion | 第64-66页 |
| ·Summary | 第64-65页 |
| ·Suggestions for further research | 第65-66页 |
| Bibliography | 第66-69页 |
| Acknowledgements | 第69-70页 |
| 攻读学位期间发表的学术论文目录 | 第70页 |
