| Declaration | 第1-4页 |
| Acknowledgement | 第4-5页 |
| Abstract | 第5-7页 |
| Table of Contents | 第7-10页 |
| List of Figures | 第10-11页 |
| Chapter 1 Introduction | 第11-17页 |
| ·General statement | 第11-12页 |
| ·Rationale for the present research | 第12-14页 |
| ·The motivation of the present research | 第12-13页 |
| ·Key concepts in the present study | 第13-14页 |
| ·Evaluation | 第13页 |
| ·APPRAISAL | 第13页 |
| ·Critical discourse analysis | 第13-14页 |
| ·Research design | 第14-15页 |
| ·Research questions | 第14-15页 |
| ·Data and treatment of data | 第15页 |
| ·Organization of the present study | 第15-17页 |
| Chapter 2 Literature Review | 第17-29页 |
| ·Overview | 第17页 |
| ·Studies on evaluation | 第17-24页 |
| ·Different terminologies for evaluation | 第17-18页 |
| ·Studies on formulations of evaluation | 第18-19页 |
| ·General discussions of the functions of evaluation in text | 第19-21页 |
| ·Applications of APPRAISAL theory to the analysis of evaluation | 第21-24页 |
| ·Studies on advertising discourse | 第24-28页 |
| ·Studies on advertising language | 第24-25页 |
| ·General critics of advertising | 第25-27页 |
| ·Ideological function of advertising | 第27-28页 |
| ·Summary | 第28-29页 |
| Chapter 3 Theoretical Framework | 第29-48页 |
| ·Overview | 第29页 |
| ·Basic assumptions of system-functional linguistics | 第29-30页 |
| ·Critical discourse analysis | 第30-32页 |
| ·CDA as theory and method | 第30页 |
| ·Fairclough's three-dimensional conception of discourse | 第30-32页 |
| ·APPRAISAL theory as the theoretical framework | 第32-46页 |
| ·The reason for adopting APPRAISAL theory | 第32-33页 |
| ·An overview of APPRAISAL theory | 第33-34页 |
| ·ATTITUDE | 第34-38页 |
| ·AFECT | 第35页 |
| ·JUDGEMENT | 第35-36页 |
| ·APPRECIATION | 第36页 |
| ·Interaction between the three sub-systems of ATTITUDE resources | 第36-37页 |
| ·Explicit and implicit ATTITUTE: inscribed, evoked | 第37-38页 |
| ·ENGAGEMENT | 第38-43页 |
| ·Dialogic expansion and dialogic contraction | 第38-42页 |
| ·Intra-vocalisation and extra-vocalisation | 第42-43页 |
| ·GRADUATION | 第43-45页 |
| ·Summary of the application of APPRAISAL theory in the present study | 第45-46页 |
| ·An overview of the theoretic tools in the present study: a conceptual network | 第46-48页 |
| Chapter 4 The Interpersonal and Ideological Functions of Evaluation in Cosmetics and Cosmetic surgery Advertisement | 第48-104页 |
| ·Overview | 第48页 |
| ·Context of cosmetics and cosmetic surgery advertisements | 第48-55页 |
| ·Field of cosmetics and cosmetic surgery advertisement | 第49-50页 |
| ·Tenor of cosmetics and cosmetic surgery advertisement | 第50-54页 |
| ·Power relation between advertiser and potential consumer | 第51-52页 |
| ·Solidarity relation between advertiser and potential consumer | 第52-54页 |
| ·Mode of cosmetics and cosmetic surgery advertisement | 第54-55页 |
| ·Summary | 第55页 |
| ·Analysis of evaluation in cosmetics and cosmetic surgery advertising text | 第55-104页 |
| ·Description and interpretation of the evaluations in the six samples | 第56-64页 |
| ·Detailed text analysis of sample one | 第56-59页 |
| ·Attitudinal positioning constructed by the evaluations in sample one | 第59-63页 |
| ·Dialogic stance and intensity of the evaluations in sample one | 第63-64页 |
| ·Discussions of the interpersonal functions of evaluation in cosmetics and cosmetic surgery advertising texts | 第64-88页 |
| ·The interpersonal functions of AFFECT: sharing emotion | 第65-74页 |
| ·The interpersonal functions of authorial AFFECT | 第66-68页 |
| ·The interpersonal functions of non-authorial AFFECT | 第68-74页 |
| ·The interpersonal functions of JUDGEMENT: sharing ethics | 第74-78页 |
| ·The interpersonal functions of APPRECIATION: sharing aesthetics | 第78-82页 |
| ·The interpersonal functions of ENGAGEMENT and GRADUATION | 第82-86页 |
| ·Summary: interpersonal functions of evaluation in advertising discourse | 第86-88页 |
| ·Discussions of the ideological functions of evaluation in cosmetics and cosmetic surgery advertising texts | 第88-104页 |
| ·Ideologies reflected by evaluation in cosmetics and cosmetic surgery advertisements | 第89-90页 |
| ·Specific ideological values in cosmetics and cosmetic surgery advertisements | 第90-103页 |
| ·Nature and the natural | 第91-93页 |
| ·History | 第93-96页 |
| ·Individualism | 第96-97页 |
| ·Youth | 第97-98页 |
| ·Gender identity | 第98-102页 |
| ·Social problems: pollutions, tension and stress and unhealthy living style | 第102-103页 |
| ·Summary | 第103-104页 |
| Chapter 5 Conclusion | 第104-107页 |
| ·Efforts made in the present study | 第104-105页 |
| ·Implications of the present study | 第105页 |
| ·Limitations of the present study and suggestions for future study | 第105-107页 |
| References | 第107-112页 |
| Appendix Text analyses of five sample texts | 第112-117页 |
