| Abstract | 第1-5页 |
| 摘要 | 第5-9页 |
| Chapter 1 General Knowledge of Advertising and Advertising Language | 第9-18页 |
| ·Definition of Advertising and Advertising Language | 第9-10页 |
| ·The Function of Advertising | 第10页 |
| ·The Classification of Advertising | 第10-11页 |
| ·Literature Review | 第11-16页 |
| ·StylisticApproach | 第11-12页 |
| ·Semiotic Approach | 第12-13页 |
| ·Discoursal Analysis | 第13-14页 |
| ·Sociolinguistic Approach | 第14-15页 |
| ·Pragmatic Approach | 第15-16页 |
| ·The Significance and Structure of the thesis | 第16页 |
| ·Summary | 第16-18页 |
| Chapter 2 Synaesthesia | 第18-28页 |
| ·General Introduction of Synaesthesia | 第18-19页 |
| ·An Overview of Studies on Synaesthesia | 第19-22页 |
| ·Studies of Synaesthesia in China | 第19-20页 |
| ·Studies of Synaesthesia Overseas | 第20-22页 |
| ·Physical and Psychological Causes of the Origin of Synaesthesia | 第22-23页 |
| ·Researches in Neural Science and Medical Science | 第23-24页 |
| ·Synaesthesia as a Special Kind of Cognitive Metaphor | 第24-27页 |
| ·Conceptual Metaphor Theory | 第24-25页 |
| ·CMT Provides a Foundation for Synaesthesia | 第25-26页 |
| ·The Same Hypothesis: “Thought Poverty” | 第26页 |
| ·The Same Cognitive Structure with Metaphor | 第26-27页 |
| ·Summary | 第27-28页 |
| Chapter 3 Synaesthesia and Advertising Language | 第28-37页 |
| ·Why Do We Use Synaesthesia in Advertising? | 第28-30页 |
| ·The Use of Synaesthesia in Advertising | 第30-35页 |
| ·Verbal Advertisements | 第30-32页 |
| ·Verbo-Pictorial Advertisements | 第32-35页 |
| ·The Function of Synaesthesia in Advertising | 第35-36页 |
| ·Summary | 第36-37页 |
| Chapter 4 Conceptual Integration Theory | 第37-44页 |
| ·General Introduction of Conceptual Integration Theory | 第37-38页 |
| ·A Description of Some Key Terms | 第38-39页 |
| ·Mental space | 第38页 |
| ·Mapping | 第38页 |
| ·Projection | 第38-39页 |
| ·Model Network of CIT | 第39-42页 |
| ·Cross-space Mapping | 第39页 |
| ·Generic Space | 第39页 |
| ·Blend | 第39-40页 |
| ·Emergent Structure | 第40-41页 |
| ·Conceptual Integration Network: surgeon as butcher | 第41-42页 |
| ·Summary | 第42-44页 |
| Chapter 5 CIT and Synaesthesia in Advertising Language | 第44-52页 |
| ·Motivations for Applying CIT to Synaesthetic Metaphors in Advertising Language | 第44-45页 |
| ·Integration Networks of Synaesthetic Metaphors | 第45-50页 |
| ·Integration Network of Conventional Synaesthetic Metaphors | 第45-48页 |
| ·Integration Network of Novel Synaesthetic Metaphor in Advertising Language | 第48-49页 |
| ·Integration Network of Compound Synaesthetic Metaphors in Advertising Language | 第49-50页 |
| ·Summary | 第50-52页 |
| Chapter 6 Conclusion | 第52-55页 |
| ·Major Findings | 第52-53页 |
| ·Proposals for Further Research | 第53-55页 |
| Bibliography | 第55-58页 |
| Appendix | 第58-59页 |
| Acknowledgements | 第59页 |
