首页--经济论文--经济计划与管理论文--企业经济论文--企业供销管理论文

企业社会责任策略的影响对马尼拉五星级酒店职员的满意度解读

摘要第4-5页
Abstract第5页
Contents第6-9页
Chapter 1 Introduction第9-19页
    1.1 Research Background and Problem Statement第9-15页
        1.1.1 Corporate Social Responsibility第10-11页
        1.1.2 Workforce Satisfaction第11-12页
        1.1.3 CSR initiatives and the Hotel Industry第12-15页
        1.1.4 Problem Statement第15页
    1.2 Research Objectives and Significance第15-16页
    1.3 Research Content, Method, and Scope第16-19页
        1.3.1 Research Content第16-17页
        1.3.2 Research Method第17-18页
        1.3.3 Research Scope第18-19页
Chapter 2 Research Framework and Design第19-32页
    2.1 Theoretical Framework第19-22页
        2.1.1 Research Variables第19-20页
        2.1.2 Research Framework第20-22页
            2.1.2.1 Relationship between Demographics and Workforce Satisfaction第20页
            2.1.2.2 Relationship between CSR and Workforce Satisfaction第20-22页
        2.1.3 Research Hypotheses第22页
    2.2 Research Design第22-24页
        2.2.1 Respondents of the Study第22-24页
        2.2.2 Research Instruments and Measures第24页
        2.2.3 Questionnaire distribution and collection第24页
    2.3 Research Data Analysis第24-30页
        2.3.1 Hotel Managers’ Demographic Data Results第24-25页
        2.3.2 Research Results from Hotel Managers第25-28页
        2.3.3 Hotel Employees’ Demographic Data Results第28页
        2.3.4 Hotel Employees’ Satisfaction Statistics on the Hotels’ CSR Initiatives第28-30页
    2.4 Chapter Summary第30-32页
Chapter 3 CSR’s Empirical Analysis第32-48页
    3.1 Relationship of respondents’ statistical values towards 5-star hotels implemented CSR initiatives第32-43页
        3.1.1 Gender vs. Skill Development第32-33页
        3.1.2 Gender vs. Work Environment第33-35页
        3.1.3 Gender vs. Incentives第35-37页
        3.1.4 Age vs. Dependent Variables第37页
        3.1.5 Marital Status vs. Skill Development第37-38页
        3.1.6 Marital Status vs. Work Environment第38-40页
        3.1.7 Marital Status vs. Incentives第40-42页
        3.1.8 Personal Income vs. Work Environment第42-43页
        3.1.9 Personal Income vs.Skill Development & Incentives第43页
    3.2 Research Results and Discussion第43-46页
    3.3 Chapter Summary第46-48页
Chapter 4 CSR’s Impact of Workforce Satisfaction第48-52页
    4.1 CSR Strategies implemented in 5-star hotels in Manila第48-49页
    4.2 Impacts of CSR on Workforce Satisfaction第49-50页
    4.3 Recommendations for Future Research第50页
    4.4 Research Limitations第50-51页
    4.5 Chapter Summary第51-52页
Conclusion第52-53页
References第53-60页
Acknowledgements第60-61页
Appendix 1 – Quantitative Questionnaire第61-63页
Appendix 2 – Qualitative Questionnaire第63-64页
Appendix 3 SPSS Entry Codes第64-65页
Appendix 4 Chi-square test summary第65-70页
    (a) Gender vs. Skill Development第65页
    (b) Gender vs. Incentives第65-66页
    (c) Age vs. Skill Development第66页
    (d) Age vs. Work Environment第66-67页
    (e) Age vs. Incentives第67-68页
    (f) Marital Status vs. Skill Development第68页
    (g) Marital Status vs. Incentives第68-69页
    (h) Income vs. Skill Development第69页
    (i) Income vs. Work Environment第69-70页
    (j) Income vs. Incentives第70页

论文共70页,点击 下载论文
上一篇:YT邮政直邮业务市场营销策略研究
下一篇:员工对有效管理者的知觉:柬埔寨和中国比较研究