| Acknowledgments | 第1-5页 |
| 摘要 | 第5-7页 |
| Abstract | 第7-13页 |
| 1.Introduction | 第13-16页 |
| 2.Literature review | 第16-31页 |
| ·Consuming economy in China | 第17-24页 |
| ·Performance of international food in China | 第24-26页 |
| ·Consumer behaviour and food preference in #13 China | 第26-31页 |
| 3.Consumer behaviour research of Mexican #17 food in China | 第31-36页 |
| ·Research Methods | 第31-33页 |
| ·Hypotheses | 第33-36页 |
| 4.Food Consuming behaviour research at cities #21 in China | 第36-46页 |
| ·Research model | 第36-37页 |
| ·Food survey design | 第37-39页 |
| ·Analysis results | 第39-46页 |
| 5.Strategy suggestions for Mexican food in #31 China | 第46-56页 |
| ·Import regulation in China after the WTO #31 and implications for Mexico | 第46-52页 |
| ·Opportunities for Mexican restaurants and #36 food products in China | 第52-56页 |
| 6. Marketing process for Mexican food in #40 China | 第56-63页 |
| ·Characteristics of the market | 第56-59页 |
| ·Entry strategy for Mexican restaurants and #43 food products into the Chinese market | 第59-63页 |
| 7. Conclusions | 第63-65页 |
| Appendix | 第65-79页 |
| Bibliography | 第79-84页 |
