| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| List of Figures and Tables | 第10-11页 |
| Chapter One Introduction | 第11-16页 |
| ·Introduction | 第11-12页 |
| ·Rationale of the present study | 第12-13页 |
| ·Objectives of the present study | 第13页 |
| ·Notes on data collection and methodology | 第13-14页 |
| ·Layout of the present thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-25页 |
| ·Introduction | 第16页 |
| ·Defining persuasion | 第16-17页 |
| ·Previous studies on persuasion | 第17-22页 |
| ·Persuasion in traditional rhetoric | 第17-18页 |
| ·Persuasion in new rhetoric | 第18-19页 |
| ·Contemporary studies on persuasion at home | 第19-20页 |
| ·Contemporary studies on persuasiion abraod | 第20-22页 |
| ·Comments on the previous studies | 第22页 |
| ·Pervious studies on university prospectuses | 第22-24页 |
| ·Summary | 第24-25页 |
| Chapter Three Analytical Framework | 第25-34页 |
| ·Introduction | 第25页 |
| ·Basis of the analytical framework | 第25-30页 |
| ·Aristotle?s three modes of persuasion | 第25-27页 |
| ·Verschueren?s Linguistic Adaptation Theory | 第27-30页 |
| ·A working analytical framework of the present study | 第30-33页 |
| ·Summary | 第33-34页 |
| Chapter Four Categorization of Linguistic Means of Persuasion | 第34-51页 |
| ·Introduction | 第34页 |
| ·Linguistic means concerning ethos | 第34-41页 |
| ·Referring to the ranking titles | 第34-35页 |
| ·Stating the concrete figures related to physical environment | 第35-36页 |
| ·Listing the honorary titles of the teachers | 第36页 |
| ·Listing the achievements of the universities | 第36-39页 |
| ·Listing the achievements in education domain | 第37页 |
| ·Listing the achievements in scientific research domain | 第37-39页 |
| ·Stating the history of the university | 第39-40页 |
| ·Referring to distinguished persons | 第40页 |
| ·Citing principles related to cultural environment | 第40-41页 |
| ·Linguistic means concerning pathos | 第41-43页 |
| ·Using positive evaluative words | 第42页 |
| ·Exploiting pictures of campuses and campus? life | 第42-43页 |
| ·Linguistic means concerning logos | 第43-50页 |
| ·Summary | 第50-51页 |
| Chapter Five Linguistic Means of Persuasion as Realization of Adaptation | 第51-62页 |
| ·Introduction | 第51页 |
| ·Realization of adaptation | 第51-61页 |
| ·Adaptation to social variables | 第52-57页 |
| ·Adaptation to social standards | 第52-56页 |
| ·Adaptation to social situation of genre diversity | 第56-57页 |
| ·Adaptation to psychological variables | 第57-61页 |
| ·Adaptation to belief | 第57-59页 |
| ·Adaptation to emotion | 第59-60页 |
| ·Adaptation to desire | 第60-61页 |
| ·Summary | 第61-62页 |
| Chapter Six Effects of Linguistic Means of Persuasion | 第62-70页 |
| ·Introduction | 第62页 |
| ·Questions concerning the general effects | 第62-63页 |
| ·Question concerning ethos | 第63-65页 |
| ·Questions concerning pathos | 第65-67页 |
| ·Question concerning logos | 第67-68页 |
| ·Summary | 第68-70页 |
| Chapter Seven Conclusion | 第70-73页 |
| ·Introduction | 第70页 |
| ·Major findings | 第70-71页 |
| ·Limitations and suggestions | 第71-73页 |
| References | 第73-77页 |
| Appendixes | 第77-85页 |
| Acknowledgements | 第85-86页 |
| 附件 | 第86页 |
