| Acknowledgments | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-14页 |
| Chapter One Introduction | 第14-17页 |
| ·Background and necessity of the study | 第14-15页 |
| ·Purpose of the thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-26页 |
| ·Early research on C-E translation of foreign publicity | 第17-19页 |
| ·Perspectives on related functionalist translation theories | 第19-24页 |
| ·Action theory | 第20页 |
| ·The Skopos theory | 第20-21页 |
| ·Nida’ functional equivalence | 第21-23页 |
| ·Venuti’s Domestication and Foreignization | 第23-24页 |
| ·Development of functionalist theories in China | 第24-26页 |
| Chapter Three Understanding Foreign Publicity Materials | 第26-31页 |
| ·Definition of foreign publicity | 第26-27页 |
| ·Classification of foreign publicity materials | 第27页 |
| ·Features of foreign publicity materials | 第27-29页 |
| ·Functions of foreign publicity materials | 第29-31页 |
| Chapter Four Problems of C-E Translation of Foreign Publicity Materials | 第31-41页 |
| ·Problems of China’s foreign publicity translation | 第31-33页 |
| ·Translation errors from functionalists’ perspective | 第33页 |
| ·Cultural barriers in C-E translation of foreign publicity materials | 第33-40页 |
| ·Definition of culture | 第33-34页 |
| ·Culture and translation | 第34-36页 |
| ·Peculiarities of Chinese culture | 第36-38页 |
| ·Chinglish | 第38-40页 |
| ·Summary | 第40-41页 |
| Chapter Five Possible Solutions to C-E Translation of Foreign Publicity Materials | 第41-53页 |
| ·Macro-Principles for foreign publicity translation from functionalist perspective | 第41-46页 |
| ·Purpose-oriented principle | 第42-43页 |
| ·Readers-oriented principle | 第43-44页 |
| ·Plain English principle | 第44-45页 |
| ·China English principle | 第45-46页 |
| ·Micro-strategies used for foreign publicity translation | 第46-52页 |
| ·Deletion | 第46-48页 |
| ·Addition | 第48-49页 |
| ·Analogy | 第49-50页 |
| ·Interpretation | 第50-51页 |
| ·Rewriting | 第51-52页 |
| ·Summery | 第52-53页 |
| Chapter Six Conclusion | 第53-56页 |
| ·Sum-up the thesis | 第53-54页 |
| ·Limitation of the present study | 第54-55页 |
| ·Suggestions for further study | 第55-56页 |
| References | 第56-60页 |
| 攻读学位期间发表的文章 | 第60-61页 |
