| Abstract | 第1-7页 |
| 摘要 | 第7-8页 |
| Contents | 第8-10页 |
| Chapter One Introduction | 第10-15页 |
| ·Research Background | 第10-13页 |
| ·Purpose and Significance of the Present Study | 第13页 |
| ·Research Methods and Data Collection | 第13页 |
| ·Organization of the Paper | 第13-15页 |
| Chapter Two Literature Review | 第15-23页 |
| ·Memetics Studies in Western Countries | 第15-19页 |
| ·Memetics Studies in China | 第19-21页 |
| ·Previous Research on English Advertising | 第21-23页 |
| Chapter Three Related Theories | 第23-35页 |
| ·Overview of Memetics | 第23-26页 |
| ·The Relation between Language and Meme | 第26-29页 |
| ·Advertising Language Meme | 第29-35页 |
| Chapter Four English Advertising Language Meme | 第35-65页 |
| ·The Classification of English Advertising Language Meme | 第36-42页 |
| ·The Genotype English Advertising Language Meme | 第37-39页 |
| ·The Phenotype English Advertising Language Meme | 第39-42页 |
| ·The Source of English Advertising Language Meme | 第42-54页 |
| ·Derived from the Proper Noun——Name and Geographical Name | 第42-45页 |
| ·Derived from the Name | 第42-43页 |
| ·Derived from the Geographical Name | 第43-45页 |
| ·Derived from the Film and Television Program | 第45-47页 |
| ·Derived from the Name of the Film and Television Program | 第45-46页 |
| ·Derived from the Lines and Plot of the Film and Television Program37 | 第46-47页 |
| ·Derived from the Literary Works | 第47-49页 |
| ·Derived from the Name of Literary Works | 第47-48页 |
| ·Derived from the Words of Literary Works | 第48-49页 |
| ·Derived from the Set Pattern in Language | 第49-53页 |
| ·Derived from the Idiom, Proverb and Vulgarism | 第49-51页 |
| ·Derived from the Famous Quote and Aphorism | 第51-52页 |
| ·Derived from the Slogans | 第52-53页 |
| ·Derived from the Classic Tales | 第53页 |
| ·Derived from the Classic Songs | 第53-54页 |
| ·The Characteristics of English Advertising Language Meme | 第54-65页 |
| ·The Lexical Characteristics of English Advertising Language Meme | 第55-59页 |
| ·Using Repetition of Key Words | 第55-56页 |
| ·Using the Onomatopoeic Words | 第56页 |
| ·Using the Foreign Words | 第56-57页 |
| ·Using the Descriptive Words | 第57页 |
| ·Using the Oral English | 第57-58页 |
| ·Using the Numeral | 第58页 |
| ·Using the Acronyms | 第58-59页 |
| ·The Grammatical Characteristics of English Advertising Language Meme | 第59-61页 |
| ·Using Many Simple Sentences | 第59-60页 |
| ·Using Many Elliptical Sentences | 第60页 |
| ·Using Many Imperative Sentences | 第60-61页 |
| ·Using Many Exclamatory Sentences | 第61页 |
| ·The Rhetorical Characteristics of English Advertising Language Meme | 第61-65页 |
| ·Pun | 第61-62页 |
| ·Trope | 第62页 |
| ·Hyperbole | 第62-63页 |
| ·Personification | 第63-65页 |
| Chapter Five Conclusion | 第65-68页 |
| Bibliography | 第68-72页 |
| Acknowledgements | 第72页 |
