| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Contents | 第7-10页 |
| Introduction | 第10-13页 |
| Chapter 1 A Brief Introduction to Memetics | 第13-33页 |
| ·Origins of Memetics | 第13-15页 |
| ·Development of Memetic Studies | 第15-19页 |
| ·Foreign Researches on Memetics | 第15-18页 |
| ·Domestic Researches on Memetics | 第18-19页 |
| ·Generation of Memetics | 第19-32页 |
| ·Relative Terms in Memetics | 第20-27页 |
| ·Features of Successful Memes | 第27-29页 |
| ·Stages of Meme Replication | 第29-32页 |
| ·Summary | 第32-33页 |
| Chapter 2 Memes in Commercial Advertisements | 第33-53页 |
| ·Relations between Language and Memes | 第33-35页 |
| ·Characteristics of Applying Memes in Advertisements | 第35-39页 |
| ·Being Concise and Eye-catching | 第36-38页 |
| ·Being Novel, Unique and Interesting | 第38页 |
| ·Being Thought-provoking | 第38-39页 |
| ·Prerequisites for Creating Strong Memes in Advertisements | 第39-47页 |
| ·Good Command of Characteristics of Advertising Language31 | 第40-46页 |
| ·Sound Knowledge about Differences in English and Chinese | 第46页 |
| Advertisements | 第46-47页 |
| ·Ways of Memes Produced in Advertisements | 第47-49页 |
| ·Word Synthesis and Poetic Verses | 第48页 |
| ·Idioms and Proverbial Sayings | 第48-49页 |
| ·Effects of Memes on Commercial Advertisements | 第49-51页 |
| ·Making Advertisements Poetic | 第49-50页 |
| ·Making Advertisements Concise and Impressive | 第50-51页 |
| ·Summary | 第51-53页 |
| Chapter 3 Advertisement Translation Strategies | 第53-82页 |
| ·Memes and Translation | 第53-54页 |
| ·Principles for Advertising Translation in Meme Pools | 第54-57页 |
| ·Respecting the Core Value of Target Customers | 第54-56页 |
| ·Catering to Psychology of Target Customers | 第56-57页 |
| ·Advertisement Translation Strategies in Meme Pools | 第57-78页 |
| ·Comprehensive Translation Strategies | 第58-61页 |
| ·Productive Translation Strategies | 第61-78页 |
| ·Implications for Translators from Memetics Perspective | 第78-81页 |
| ·Improving Bilingual Skills | 第79-80页 |
| ·Staying Informed of Marketing | 第80页 |
| ·Strong Awareness of Culture Differences | 第80-81页 |
| ·Summary | 第81-82页 |
| Conclusion | 第82-84页 |
| Bibliography | 第84-88页 |
| Acknowledgments | 第88页 |
