| Acknowledgements | 第1-5页 |
| English Abstract | 第5-7页 |
| Chinese Abstract | 第7-10页 |
| Chapter One Introduction | 第10-13页 |
| Chapter Two Advertising Transmits Cultural Meanings | 第13-17页 |
| Chapter Three Advertising Is a Mirror of Culture | 第17-38页 |
| Ⅰ Advertising Is a Mirror of Historical Background | 第17-20页 |
| Ⅱ Advertising Is a Carrier of Attitudes | 第20-25页 |
| Ⅲ Advertising Is a Reflector of Values | 第25-27页 |
| Ⅳ Advertising Is a Manifestation of Ethics | 第27-32页 |
| Ⅴ Advertising Is a Record of Rituals | 第32-33页 |
| Ⅵ Advertising Is a Display of Literature | 第33-35页 |
| Ⅶ Advertising Is a Screen of Art | 第35-38页 |
| Chapter Four Advertising Is a Promotion of Culture | 第38-53页 |
| Ⅰ Advertising Is a Propeller to the Change of Values | 第38-42页 |
| Ⅱ Advertising Is a Stimulus to Human Needs | 第42-46页 |
| Ⅲ Advertising Is an Impetus to Living Standard | 第46-48页 |
| Ⅳ Advertising Is a Creator of Social Trends | 第48-53页 |
| Chapter Five Conclusion | 第53-54页 |
| Bibliography | 第54-55页 |
