| 摘要 | 第1页 |
| Abstract | 第3-6页 |
| Chapter One Introduction | 第6-8页 |
| ·Background and Significance of the Study | 第6页 |
| ·Objective of the Study | 第6-7页 |
| ·Structure of the Thesis | 第7-8页 |
| Chapter Two Literature Review | 第8-22页 |
| ·Introduction to Advertisement | 第8-11页 |
| ·Definition and Classification of Advertisement | 第8-9页 |
| ·Purposes and Functions of Business Advertisement | 第9-10页 |
| ·Target Audience of Business Advertisement | 第10页 |
| ·General Characteristics of Successful Business Advertisements | 第10-11页 |
| ·Translation Theories Applied in Advertising Translation | 第11-17页 |
| ·Faithfulness, Expressiveness, and Elegance | 第11-12页 |
| ·Equivalence Theory | 第12-13页 |
| ·Adaptation Theory | 第13-14页 |
| ·Skopos Theory | 第14-15页 |
| ·Memetics | 第15-17页 |
| ·Strategies Used in Advertising Translation | 第17-20页 |
| ·Domestication and Foreignization | 第17-18页 |
| ·Strategies at Micro Level | 第18-20页 |
| ·Summary | 第20-22页 |
| Chapter Three Memes and Memetics | 第22-30页 |
| ·Definition of Meme | 第23-24页 |
| ·Characteristics of Successful Memes | 第24-25页 |
| ·Ways for Memes to Be Replicated and Transmitted | 第25-26页 |
| ·Advantages of Memetics | 第26-27页 |
| ·Enlightenment of Memetics to Business Advertising Translation | 第27-30页 |
| ·Memes, Advertisement and Business Advertising Translation | 第27-28页 |
| ·Advantages of Memetics in Business Advertising Translation | 第28-30页 |
| Chapter Four Translation Strategies of Business Advertisement | 第30-50页 |
| ·Replication | 第30-37页 |
| ·Copying of Idioms, Proverbs and Mottos | 第31-32页 |
| ·Copying of Poems, Songs, Speeches, Popular Words and Expressions | 第32-36页 |
| ·Copying of Successful Ads | 第36-37页 |
| ·Imitation | 第37-41页 |
| ·Imitating of Idioms, Proverbs and Mottos | 第37-39页 |
| ·Imitating of Poems, Songs, Speeches, Popular Words and Expressions | 第39-40页 |
| ·Imitating of Successful Ads | 第40-41页 |
| ·Reorganization | 第41-46页 |
| ·Reorganizing of Idioms, Proverbs and Mottos | 第42-43页 |
| ·Reorganizing of Poems, Songs, Speeches, Popular Words and Expressions | 第43-45页 |
| ·Reorganizing of Existent Successful Ads | 第45-46页 |
| ·Displacement | 第46-48页 |
| ·Displacing of Idioms, Proverbs and Mottos | 第46-47页 |
| ·Displacing of Poems, Songs, Speeches, Popular Words and Expressions | 第47-48页 |
| ·Displacing of Existent Successful Ads | 第48页 |
| ·Summary | 第48-50页 |
| Chapter Five Conclusion | 第50-53页 |
| ·Findings | 第50-51页 |
| ·Limitations | 第51页 |
| ·Suggestions for Further Study | 第51-53页 |
| Bibliography | 第53-56页 |
| Acknowledgements | 第56-57页 |
| Publication | 第57页 |
