| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-13页 |
| Chapter I introduction | 第13-21页 |
| 1.1 Study on the background and significance | 第13-15页 |
| 1.1.1 Background | 第13-14页 |
| 1.1.2 Significance | 第14-15页 |
| 1.2 Research methods and content | 第15-16页 |
| 1.2.1 Research methods | 第15页 |
| 1.2.2 content | 第15-16页 |
| 1.3 Research literature review | 第16-21页 |
| 1.3.1 Foreign research literature review | 第16-18页 |
| 1.3.2 Summary of domestic papers | 第18-21页 |
| Chapter II Basic theory of private enterprise and investment | 第21-31页 |
| 2.1 Private enterprises and their characteristics | 第21-25页 |
| 2.1.1 Private enterprise and its development | 第21-23页 |
| 2.1.1.1 The definition of private enterprises | 第21页 |
| 2.1.1.2 Survey of development of private enterprises in China | 第21-23页 |
| 2.1.2 Basic characteristics of the private enterprises | 第23-25页 |
| 2.2 Basic theory of investment | 第25-31页 |
| 2.2.1 The definition of investment | 第25页 |
| 2.2.2 Investment theory | 第25-31页 |
| 2.2.2.1Product life-cycle theory | 第25-27页 |
| 2.2.2.2 Foreign investment cycle theory | 第27-29页 |
| 2.2.2.3 Marginal industry expansion theory | 第29-31页 |
| Chapter III M private company investment strategy problems and cause analysis | 第31-37页 |
| 3.1 Background introduction | 第31-33页 |
| 3.2 M analysis of the problems in the Group's investment strategy | 第33-37页 |
| 3.2.1 Macro Analysis | 第33-34页 |
| 3.2.1.1 Private enterprise investments limited, the lack of policysupport | 第33-34页 |
| 3.2.1.2 Legal guarantee system is not perfect | 第34页 |
| 3.2.2 Micro Analysis | 第34-37页 |
| 3.2.2.1 Recklessly expand the scale of investment | 第34-35页 |
| 3.2.2.2 Return on investments in the long term, the lack of cashflow items | 第35页 |
| 3.2.2.3 Analysis on lack of investment environment | 第35-36页 |
| 3.2.2.4 Lack of risk identification and risk early warningmechanism | 第36-37页 |
| Chapter IV M private companies improve countermeasure analysis ofinvestment decision | 第37-48页 |
| 4.1 Macro Analysis | 第37-39页 |
| 4.1.1 Strengthen macro-control of the Government, actively promotethe development of SMEs environment | 第37-38页 |
| 4.1.2 To develop and improve relevant laws and regulations | 第38-39页 |
| 4.2 Micro analysis | 第39-48页 |
| 4.2.1 Using the BCG matrix analysis m group | 第39-41页 |
| 4.2.2 Theoretical analysis of investments in export | 第41-42页 |
| 4.2.3 Analysis of the marginal industry expansion | 第42-43页 |
| 4.2.4 Improve internal management mechanism | 第43-44页 |
| 4.2.5 Establishing sound risk identification and management system | 第44-45页 |
| 4.2.6 Risk assessment | 第45-47页 |
| 4.2.7 Risk Management | 第47-48页 |
| Chapter V Conclusion | 第48-50页 |
| Bibliography | 第50-51页 |
