| Abstract | 第1-5页 |
| 摘要 | 第5-8页 |
| Chapter One Introduction | 第8-13页 |
| ·Background | 第8-10页 |
| ·Main objectives of the thesis | 第10-11页 |
| ·Organization of the thesis | 第11-13页 |
| Chapter Two Literature Review | 第13-26页 |
| ·Definition and concept | 第13-15页 |
| ·Intertextual approaches to discourse analysis | 第15-18页 |
| ·Bakhtin: dialogism | 第15-16页 |
| ·Julia Kristina: dialogism to intertextuality | 第16-17页 |
| ·Roland Barthes: the death of the author | 第17-18页 |
| ·Fairclough’s model | 第18页 |
| ·Intertextual approaches to the analysis of advertising discourse | 第18-23页 |
| ·Roland Barthes: three kinds of message | 第19页 |
| ·Leeson’s and Dunn’ s study | 第19页 |
| ·Langan’s study on “Cut Silk” cigarette | 第19-20页 |
| ·Goddard’s study | 第20页 |
| ·Holmes’ study on Irish beer advertisement | 第20-21页 |
| ·Chinese scholars’ study on intertextuality of advertisements | 第21-23页 |
| ·Levels of Intertextuality | 第23-26页 |
| ·Weak and strong intertextuality | 第23页 |
| ·Manifest and constitutive intertextuality | 第23-24页 |
| ·Specific and generic intertextuality | 第24页 |
| ·Specific, generic and media intertextuality | 第24-26页 |
| Chapter Three Research Design and Data Analysis | 第26-39页 |
| ·Research questions | 第26页 |
| ·Data collection and research method | 第26-27页 |
| ·Data analysis of English advertisements for Chinese products | 第27-39页 |
| ·Samples of specific intertextuality | 第27-35页 |
| ·Samples of generic intertextuality | 第35-36页 |
| ·Samples of media intertextuality | 第36-39页 |
| Chapter Four Discussion | 第39-49页 |
| ·Functions of intertextuality in advertisements | 第39-43页 |
| ·Increasing the forms of expression | 第39-40页 |
| ·Promoting the aesthetic effects of ads | 第40-41页 |
| ·Enforcing persuasion of ads | 第41页 |
| ·Improving attention value | 第41-42页 |
| ·Enhancing memory value | 第42-43页 |
| ·Problems produced from inappropriate use of intertextuality in advertisements | 第43-45页 |
| ·Enlightenment for Chinese advertisers in making English advertisements in terms of intertextuality | 第45-49页 |
| ·Paying attention to relativity of intertextuality | 第46页 |
| ·Getting inspiration from already successful ads | 第46-47页 |
| ·Forming intertextual relationships between ads and popular culture | 第47-49页 |
| Chapter Five Conclusion | 第49-52页 |
| ·Summary | 第49-50页 |
| ·Limitations of the study | 第50-51页 |
| ·Suggestions for further study | 第51-52页 |
| Bibliography | 第52-54页 |
| Acknowledgements | 第54页 |
