| Abstract | 第6-7页 |
| 摘要 | 第8-9页 |
| Chapter One Introduction | 第9-13页 |
| 1.1 General Introduction | 第9-10页 |
| 1.2 Objectives of Present Study | 第10页 |
| 1.3 Significance of Present Study | 第10-13页 |
| Chapter Two Literature Review | 第13-26页 |
| 2.1 Review of Studies on Synaesthesia | 第13-21页 |
| 2.1.1 Distinction between Strong Synaesthesia and Weak Synaesthesia | 第13-14页 |
| 2.1.2 Studies of Strong Synaesthesia | 第14-15页 |
| 2.1.3 Studies of Weak Synaesthesia | 第15-21页 |
| 2.2 Review of Studies on Advertising | 第21-24页 |
| 2.3 Evaluation on Literature and Novelty of Present Study | 第24-26页 |
| Chapter Three Theoretical Framework | 第26-34页 |
| 3.1 Embodied Philosophy | 第26-27页 |
| 3.2 Conceptual Metaphor Theory | 第27-29页 |
| 3.2.1 The Conceptual Nature of Metaphor | 第27-28页 |
| 3.2.2 The Systematicity of Metaphor | 第28页 |
| 3.2.3 The Conceptual Classification of Metaphors | 第28-29页 |
| 3.3 Conceptual Integration Theory | 第29-33页 |
| 3.3.1 Mental Space Theory | 第30页 |
| 3.3.2 Principles of Blending | 第30-33页 |
| 3.4 Synaesthetic Metaphors and Embodied Philosophy | 第33-34页 |
| Chapter Four Data Collection And Data Analysis | 第34-56页 |
| 4.1 Research Objectives | 第34页 |
| 4.2 Research Procedure | 第34-36页 |
| 4.3 Data Collection | 第36-38页 |
| 4.4 Classification of Synaesthesia in Advertising | 第38-39页 |
| 4.5 Analyzing Data under The Framework of CMT And CIT | 第39-56页 |
| 4.5.1 Touch →Hearing, Vision, Smell And Taste | 第40-44页 |
| 4.5.2 Taste→Hearing, Vision, Smell | 第44-48页 |
| 4.5.3 Smell →Hearing, Vision | 第48-49页 |
| 4.5.4 Vision →Hearing | 第49-51页 |
| 4.5.5 Mixed Sensations | 第51-53页 |
| 4.5.6 Novel Synaesthetic Metaphors | 第53-56页 |
| Chapter Five Discussion and Findings | 第56-69页 |
| 5.1 Discoveries of Previous Studies on Synaesthesia in Other Genres | 第56-58页 |
| 5.2 Characteristics of Synaesthetic Metaphors in Advertising | 第58-64页 |
| 5.2.1 General Transferring Trend of Synaesthetic Metaphors in Advertising | 第58-60页 |
| 5.2.2 Features of Synaesthetic Metaphors in Advertising | 第60-64页 |
| 5.3 Effects of Synaesthetic Metaphors in Advertising | 第64-69页 |
| 5.3.1 Positive Effects | 第64-67页 |
| 5.3.2 Negative Effects | 第67-69页 |
| Chapter Six Conclusion | 第69-72页 |
| 6.1 Major Findings | 第69-70页 |
| 6.2 Limitations of Present Study | 第70-72页 |
| Bibliography | 第72-76页 |
| Acknowledgements | 第76页 |
