| Chapter One Introduction | 第11-18页 |
| 1.1 Advertising and Advertising Language | 第11-14页 |
| 1.2 Literature Review | 第14-17页 |
| 1.3 Main Aim and Structure of the Thesis | 第17-18页 |
| Chapter Two Linguistic Analysis of Advertising English | 第18-45页 |
| 2.1 Elaborate Choices of Words | 第18-30页 |
| 2.2 Selection of Sentence Structures | 第30-37页 |
| 2.3 Employment of Rhetoric Devices | 第37-45页 |
| Chapter Three Functional Analysis of Advertising English | 第45-76页 |
| 3.1 Informative Function | 第46-47页 |
| 3.2 Persuasive Function | 第47-67页 |
| 3.2.1 Psychological Analysis of Advertising | 第48-51页 |
| 3.2.2 Semantic Analysis of Advertising English | 第51-57页 |
| 3.2.2.1 Leech’s Classification of Semantic Meaning | 第52-55页 |
| 3.2.2.2 Semantic Analysis of Puns in Advertising English | 第55-57页 |
| 3.2.3 Pragmatic Analysis of Advertising English | 第57-67页 |
| 3.2.3.1 Cooperative Principle and Four Maxims | 第58-59页 |
| 3.2.3.2 Advertising Implicature and Flouting of CP | 第59-67页 |
| 3.3 Reflective Function | 第67-76页 |
| 3.3.1 Language and Culture | 第67-69页 |
| 3.3.2 American Cultural Values Reflected in Advertising English | 第69-76页 |
| 3.3.2.1 Reflection of Individualism | 第69-72页 |
| 3.3.2.2 Reflection of Materialism | 第72-75页 |
| 3.3.2.3 Reflection of Pragmatism | 第75-76页 |
| Chapter Four Implications and Conclusion | 第76-80页 |
| 4.1 Implications | 第76-78页 |
| 4.2 Conclusion | 第78-80页 |
| Bibliography | 第80-83页 |
| Abstract (English) | 第83页 |
| Abstract (Chinese) | 第91-95页 |
