| 摘要 | 第1-6页 |
| Abstract | 第6-8页 |
| Chapter One Introduction | 第8-13页 |
| ·Background of This Study | 第8-9页 |
| ·Key Terminologies in Present Study | 第9-10页 |
| ·Purpose and Significance of This Study | 第10-11页 |
| ·Organization of the Thesis | 第11-13页 |
| Chapter Two Reviews on researches of Generic Intertextuality and Subject | 第13-25页 |
| ·Current Overseas Researches on Generic Intertextuality and Subject | 第13-20页 |
| ·Current Domestic Researches on Generic Intertextuality and Subject | 第20-25页 |
| Chapter Three Genre and Intertextuality | 第25-33页 |
| ·The Development of the Intertextuality Theories | 第25-27页 |
| ·Implications of Genres in Discourse | 第27-33页 |
| ·Genre's Existence for Communication | 第27-29页 |
| ·Genre's Specific Semantic Potential | 第29-33页 |
| Chapter Four Construction of Subject | 第33-45页 |
| ·Ideology and Power behind Genre | 第33-34页 |
| ·Foucault's View on Subject Construction | 第34-37页 |
| ·Althusser's View on Subject Construction | 第37-39页 |
| ·Comparison between Foucault's and Althusser's View on Subject Construction | 第39-45页 |
| ·The Similarity between the Two Construction Views | 第39-40页 |
| ·The Difference and Defects of Two Construction Views | 第40-45页 |
| Chapter Five Empirical part—Generic Intertextuality and Subject Construction in Advertisement | 第45-53页 |
| ·A Medicine Advertisement as Example | 第45-51页 |
| ·The Micro-analysis of Generic Intertextuality | 第45-48页 |
| ·The Macro-evaluation of Generic Intertextuality | 第48-51页 |
| ·Intertextulity among Subjects in Discourse | 第51-53页 |
| Chapter Six Conclusion | 第53-58页 |
| ·Summary of the Present Study | 第53-54页 |
| ·Major Findings and Implications | 第54-56页 |
| ·Limitations and Suggestions for Further Study | 第56-58页 |
| References | 第58-61页 |
| Acknowledgements | 第61-63页 |
| 硕士阶段科研成果 | 第63页 |
