| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Introduction | 第9-15页 |
| Chapter One Market Segmentation and Its Employment in the U.S. Presidential Campaigns | 第15-25页 |
| ·Market Segmentation | 第15-17页 |
| ·Definition of market segmentation | 第15-16页 |
| ·Reasons to employ market segmentation | 第16-17页 |
| ·Employment of Market Segmentation in the U.S. Presidential Campaigns | 第17-21页 |
| ·Necessity of market segmentation in presidential campaigns | 第18-19页 |
| ·Possibility of market segmentation in presidential campaigns | 第19-20页 |
| ·Criteria to segment the voter market | 第20-21页 |
| ·Success of Barack Obama's Market Segmentation | 第21-25页 |
| ·Barack Obama's clear understanding of himself | 第21-23页 |
| ·Barack Obama's hybrid criteria to segment the voter market | 第23-25页 |
| Chapter Two Barack Obama's Demographical Segmentation | 第25-40页 |
| ·Segmentation Based on Social Class-Working-and Middle-Class Americans | 第25-31页 |
| ·Economic plans to help working-and middle-class Americans | 第26-27页 |
| ·A representative of working- and middle-class Americans | 第27-31页 |
| ·Segmentation Based on Age-The Youth | 第31-35页 |
| ·Affordable college education | 第32页 |
| ·Use of modern technologies to invoke their political enthusiasm | 第32-35页 |
| ·Segmentation Based on Ethnicity-Minorities | 第35-40页 |
| ·Alleviation of racial discrimination | 第36页 |
| ·A representative for all ethnical groups | 第36-40页 |
| Chapter Three Barack Obama's Psychographic Segmentation | 第40-49页 |
| ·A candidate who could bring change to America | 第40-46页 |
| ·Change from George W. Bush | 第40-42页 |
| ·Change of corrupted political environment | 第42-45页 |
| ·Change of American leadership abroad | 第45-46页 |
| ·Consistency of the "Change" Image | 第46-49页 |
| ·Different patterns of change through the whole campaign | 第46-47页 |
| ·Different aspects of change to segments | 第47-49页 |
| Conclusion | 第49-52页 |
| Works Cited | 第52-54页 |
