| Acknowledgements | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-11页 |
| Chapter One Introduction | 第11-15页 |
| ·Research Background | 第11-13页 |
| ·Objective of the thesis | 第13-14页 |
| ·Organization of the thesis | 第14-15页 |
| Chapter Two Theoretical Background | 第15-31页 |
| ·Brief Review of the Study on Presupposition | 第15-17页 |
| ·Properties of Presupposition | 第17-22页 |
| ·Constancy of Presupposition in Negation | 第17-19页 |
| ·Defeasibility of Presupposition | 第19-20页 |
| ·Projection of Presupposition | 第20-22页 |
| ·Mental Spaces Theory | 第22-31页 |
| ·Definition of Mental Spaces | 第22-23页 |
| ·Space Construction | 第23-31页 |
| ·Space Builder | 第25-27页 |
| ·Elements in Mental Spaces | 第27页 |
| ·Access Principle | 第27-31页 |
| Chapter Three Application of Presupposition in Advertising | 第31-45页 |
| ·Advertising | 第31-33页 |
| ·Definition of Advertising | 第31-32页 |
| ·Functions of Advertising | 第32-33页 |
| ·Classification of Presupposition in Advertising | 第33-38页 |
| ·Existential Presupposition | 第34-35页 |
| ·Factive Presupposition | 第35-37页 |
| ·Highly Context-Bound Pragmatic Presupposition | 第37-38页 |
| ·Functions of Presupposition in Advertising Language | 第38-45页 |
| ·Presupposition and Conciseness of Advertising Language | 第39-43页 |
| ·Presupposition as a Remedy for Advertising Language’s Impossibility of Complete Explicitness | 第40-41页 |
| ·Presupposition and the Economy of Word and Space for Advertising Language | 第41-43页 |
| ·Presupposition and Art of Advertising Language | 第43-45页 |
| ·Presupposition and Interestingness of Advertising Language | 第43页 |
| ·Presupposition and Euphemism of Advertising Language | 第43-45页 |
| Chapter Four Explanation of Mental Space Theory for Presupposition Projection in Advertising | 第45-63页 |
| ·Presupposition Projection | 第45-52页 |
| ·Two Influential Approaches to the Projection Problem | 第46-52页 |
| ·The Compositional Approach | 第46-49页 |
| ·The Cancellation Approach | 第49-52页 |
| ·Functions of Mental Space in Advertising | 第52页 |
| ·Projection Rules and Strategies from the Perspective of Mental Spaces | 第52-61页 |
| ·Test Cases of Presupposition Projection Rules and Strategies in Advertising | 第56-61页 |
| ·Verbs of Propositional Attitude | 第57-58页 |
| ·If … Then… | 第58-59页 |
| ·Maybe | 第59-60页 |
| ·Negation | 第60-61页 |
| ·Presupposition Projection Principles | 第61-63页 |
| Chapter Five Conclusion | 第63-66页 |
| ·A General Summary | 第63-64页 |
| ·Limitations | 第64-65页 |
| ·Recommendations for Further Research | 第65-66页 |
| References | 第66-69页 |
| 个人简历 | 第69页 |
| 发表的学术论文 | 第69页 |
