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春晚公益广告的多模态话语分析--以2016年春晚公益广告《梦想照进故乡》为例

Abstract第8-10页
摘要第11-15页
List of Abbreviations第15-16页
Chapter One Introduction第16-20页
    1.1 Background of the Research第16-17页
    1.2 Purpose of the Research第17页
    1.3 Significance of the Research第17-18页
    1.4 Outline of the Thesis第18-20页
Chapter Two Literature Review第20-31页
    2.1 Overview of Multimodal Discourse Analysis第20-26页
        2.1.1 Definitions of Mode, Medium, Modality and Multimodality第20-21页
        2.1.2 Development of Multimodal Discourse Analysis and its Definition第21-22页
        2.1.3 Previous Studies of Multimodal Discourse Analysis第22-26页
    2.2 Overview of Public Service Advertisement第26-29页
        2.2.1Definitions of Advertisements and Public Service Advertisements第26-27页
        2.2.2 Previous Studies on Public Service Advertisements第27-29页
    2.3 Summary第29-31页
Chapter Three Theoretical Framework第31-41页
    3.1 Systemic Functional Linguistics第31-33页
        3.1.1 The Ideational Function第31-32页
        3.1.2 The Interpersonal Function第32页
        3.1.3 The Textual Function第32-33页
    3.2 Visual Grammar第33-38页
        3.2.1 The Representational Meaning第33-35页
        3.2.2 The Interactive Meaning第35-37页
        3.2.3 The Compositional Meaning第37-38页
    3.3 The Relationship between Different Modalities第38-39页
        3.3.1 Complementary relationship第39页
        3.3.2 Non-complementary relationship第39页
    3.4 Summary第39-41页
Chapter Four Research Methodology第41-47页
    4.1 Research Questions第41页
    4.2 Research Methods第41-42页
    4.3 Research Instrument第42页
    4.4 Data Collection第42-43页
        4.4.1 Material Selection第43页
        4.4.2 The Transcription Method第43页
    4.5 Research Procedures第43-47页
Chapter Five Results and Discussions第47-87页
    5.1 The Analysis of Verbal Language in Dream into the Hometown第47-56页
        5.1.1 The Speech第48-54页
        5.1.2 Discussion第54-56页
    5.2 The Analysis of Visual Images in Dream into the Hometown第56-83页
        5.2.1 Images第56-79页
        5.2.2 Discussion第79-83页
    5.3 Background Music and Other Sound第83-84页
    5.4 The Relationship Between Different Modalities第84-87页
Chapter Six Conclusion第87-92页
    6.1 Major Findings第87-89页
    6.2 Implications of the Present Study第89页
    6.3 Limitations and Suggestions for Future Study第89-92页
References第92-96页
Appendix第96-98页
Acknowledgements第98页

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