| Abstract | 第4-5页 |
| 中文摘要 | 第6-10页 |
| 1.Introduction | 第10-14页 |
| 1.1 Background of the Research | 第10-11页 |
| 1.2 Significance of the Research | 第11-12页 |
| 1.3 Structure of the Thesis | 第12-14页 |
| 2.Literature Review | 第14-24页 |
| 2.1 Studies on Conceptual Metaphor | 第14-16页 |
| 2.1.1 Researches on Conceptual Metaphor Abroad | 第14-15页 |
| 2.1.2 Researches on Conceptual Metaphor at Home | 第15-16页 |
| 2.2 Studies on Multimodal Metaphor | 第16-21页 |
| 2.2.1 Researches on Multimodal Metaphor Abroad | 第16-17页 |
| 2.2.2 Researches on Multimodal Metaphor Abroad | 第17-21页 |
| 2.3 Studies on Coca Cola Advertisings | 第21-24页 |
| 3.Theoretical Frameworks | 第24-28页 |
| 3.1 Conceptual Metaphor Theory | 第24-25页 |
| 3.2 Multimodal Metaphor Theory | 第25-28页 |
| 4.Analysis of Metaphor Multimodal in Chinese and American CocaCola Advertisings | 第28-52页 |
| 4.1 Manifestations of Multimodal Metaphor in Coca Cola Advertisings | 第28-44页 |
| 4.1.1 Manifestations of Multimodal Metaphor Based on Theme of Happiness inDrinking Coca Cola | 第28-35页 |
| 4.1.2 Manifestations of Multimodal Metaphor Based on Theme of Magic in CocaCola | 第35-39页 |
| 4.1.3 Manifestations of Multimodal Metaphor Based on Theme of Human Being inCoca Cola | 第39-44页 |
| 4.2 Features of Multimodal Metaphor as Shown in Coca Cola Advertisings | 第44-46页 |
| 4.2.1 Dynamics of Multimodal Metaphor in Coca Cola Advertisings | 第44页 |
| 4.2.2 Vividness of Multimodal Metaphor in Coca Cola Advertisings | 第44-45页 |
| 4.2.3 Narrative of Multimodal Metaphor in Coca Cola Advertisings | 第45-46页 |
| 4.3 Similarities and Differences between Chinese and American Coca Cola Ads | 第46-48页 |
| 4.3.1 Similarities between Chinese and American Coca Cola Advertisings | 第46-47页 |
| 4.3.2 Differences between Chinese and American Coca Cola Advertisings | 第47-48页 |
| 4.4 Reasons for Differences between Chinese and American Coca Cola Ads | 第48-52页 |
| 4.4.1 National Interests and Personal Interests | 第48-49页 |
| 4.4.2 Differenct Family Values | 第49-50页 |
| 4.4.3 A Sense of Mission and Entertainment | 第50-52页 |
| 5.Conclusions | 第52-54页 |
| Bibliography | 第54-60页 |
| Acknowledgements | 第60-62页 |
| Publications | 第62页 |
