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Understanding Project Marketing in a Business Solution Perspective:the Case of the Alice Springs-Darwin Railway

Acknowledgements第3-7页
摘要第7-8页
Abstract第8页
Introduction第10-14页
PART ONE第14-34页
    Defining "projects"第14-16页
    The D-U-C model第16-24页
    Discontinuity and relationship第24-27页
    The network view of project markets第27-31页
    The birth of the concept of "milieu"第31-34页
PART TWO:第34-49页
    Traditional public infrastructure projects第34-38页
    The limitations of traditional procurement models第38-42页
    Optimism bias and structural problems第42-46页
    The links between partnerships and the relational approach第46-47页
    Subject and methods第47-49页
PART THREE:第49-76页
    Public private partnership outlook in Australia第49-51页
    The Alice Springs-Darwin line第51-54页
    Line construction delays第54-57页
    The creation of a public private partnership第57-59页
    Project realisation第59-67页
    Financial difficulties for Freightlink第67-70页
    Competition concerns第70-74页
    Debt restructuring,public losses and the distribution of risk第74-76页
PART FOUR:第76-88页
    Commercial in-confidence information and public accountability第76-78页
    Does a milieu framework fit the Australian project market?第78-81页
    "Project pipeline",human contacts and partner path-dependency第81-83页
    Service operation as an alternative revenue stream第83-84页
    Final considerations第84-86页
    Charts:key events and statistics第86-88页
References第88-94页

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