| Acknowledgements | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-8页 |
| Chapter One Introduction | 第11-14页 |
| 1.1 Research Background | 第11-12页 |
| 1.2 Significance of the Study | 第12-13页 |
| 1.3 Layout of the Paper | 第13-14页 |
| Chapter Two Literature Review | 第14-28页 |
| 2.1 Theoretical Foundation---Contrastive Rhetoric | 第14-18页 |
| 2.2 Contrastive Rhetoric Research toward Different Genres | 第18-21页 |
| 2.2.1 Students' Essays and Research Articles | 第18-19页 |
| 2.2.2 Genres in the Fields of Media Communication and Business | 第19-20页 |
| 2.2.3 Oral Texts and Some Other Genres | 第20-21页 |
| 2.3 Contrastive Rhetoric Study of Hotel Introductions | 第21-23页 |
| 2.4 Differences in Rhetoric and Culture between Chinese and English | 第23-28页 |
| 2.4.1 Differences in Rhetoric between Chinese and English | 第24-25页 |
| 2.4.2 Differences in Thinking Mode between Chinese and Westerners | 第25-28页 |
| Chapter Three Research Methodology | 第28-34页 |
| 3.1 Research Questions | 第28页 |
| 3.2 Data Collection | 第28-30页 |
| 3.3 Identification and Measures of the Rhetorical Features | 第30-33页 |
| 3.4 Data Analysis | 第33-34页 |
| Chapter Four Results | 第34-45页 |
| 4.1 Self-reference and Reference for Guests | 第34-36页 |
| 4.2 The Use of Descriptive and Evaluative Adjectives | 第36-37页 |
| 4.3 The Use of Declarative, Interrogative and Imperative Sentences | 第37-39页 |
| 4.4 Moves | 第39-40页 |
| 4.5 Content | 第40-45页 |
| Chapter Five Discussion | 第45-52页 |
| 5.1 Discussion on the Differences in Rhetoric | 第45-49页 |
| 5.1.1 Third Person Vs. First Person and Second Person | 第45-46页 |
| 5.1.2 First-Third Person & Hotel Name | 第46-47页 |
| 5.1.3 Evaluative Vs. Descriptive | 第47页 |
| 5.1.4 Declarative Vs. Interrogative and Imperative | 第47-48页 |
| 5.1.5 Physical Vs. Spiritual | 第48-49页 |
| 5.2 Some Reflection on Contrastive Rhetoric | 第49-52页 |
| Chapter Six Conclusion | 第52-55页 |
| 6.1 Major Findings | 第52-53页 |
| 6.2 Implications for Hotel Introduction Writing | 第53-55页 |
| Bibliography | 第55-62页 |
| Appendix | 第62-66页 |
| Publications during Postgraduate Study | 第66页 |
