ACKNOWLEDGEMENT | 第1-6页 |
内容摘要 | 第6-7页 |
Abstract | 第7-10页 |
Introduction | 第10-13页 |
Chapter Ⅰ Literature Review | 第13-18页 |
·Research on RJV at Home and Abroad | 第13-16页 |
·Research on RJV at Abroad | 第13-14页 |
·Research on RJV at Home | 第14-15页 |
·The Comparative Analysis between Domestic and Foreign Research | 第15-16页 |
·Research on Cross-cultural Management | 第16-18页 |
Chapter Ⅱ Cognition of Cultural Diversity on Research Joint Venture | 第18-26页 |
·Introduction of Rearch Joint Venture | 第18-24页 |
·Successful Practice and Experience of RJV in Foreign Countries | 第18-20页 |
·Features of a Sustainable and Stable RJV | 第20-22页 |
·Necessity of Establishing Sino-foreign RJV | 第22-24页 |
·Reason of Cultural Diversity on RJV | 第24-26页 |
Chapter Ⅲ Process Analysis of Cross-cultural Management on RJV | 第26-43页 |
·Partition of Process on Cross-cultural Management | 第27-29页 |
·Introduction of Case | 第29-30页 |
·Stage Ⅰ:Analysis of Cultural Difference before Forming RJV | 第30-36页 |
·The Causes of Cultural Difference | 第30-33页 |
·The Analytical Method of Cultural Difference-Hofstede Cultural Dimensions Theory | 第33-34页 |
·Case Analysis of "LanBao-SSLEC" RJV | 第34-36页 |
·Stage Ⅱ:Solution of Cultural Conflict in the Process of RJV | 第36-39页 |
·The Performance of Cultural Conflict | 第37页 |
·The Impact of Cultural Conflict on RJV | 第37-38页 |
·The Solution of Cultural Conflict | 第38-39页 |
·Stage Ⅲ:Cultural Integration after Forming RJV | 第39-43页 |
·The Content of Cultural Integration | 第39-40页 |
·The Principle of Cultural Integration | 第40-41页 |
·The Mode of Cultural Integration | 第41-43页 |
Chapter Ⅳ The Measures of Cross-cultral Management on RJV | 第43-49页 |
·The Internal Measures | 第43-47页 |
·Selection of the right partner | 第43-44页 |
·Establishment of the coincident values | 第44页 |
·Enhancement of learning and knowledge management | 第44-45页 |
·Improvment of the management mechanism | 第45-46页 |
·Enhancement of the communication among members | 第46-47页 |
·The External Measures | 第47-49页 |
·Establishment of a legal structure | 第47-48页 |
·Establishment of sound intermediary organizations | 第48页 |
·Establishment of innovational cultural environment | 第48-49页 |
Conclusion | 第49-51页 |
Bibliography | 第51-53页 |