| Abstract in English | 第1-6页 |
| 摘要 | 第6-8页 |
| Chapter 1 Introduction | 第8-12页 |
| Chapter 2 Literature Review | 第12-32页 |
| ·An Overview of Functional Grammar | 第12-23页 |
| ·The Rationale of Systemic Functional Grammar | 第12-13页 |
| ·The Three Metafunctions | 第13-15页 |
| ·Interpretation of Other Basic Terms in Functional Grammar | 第15-23页 |
| ·A Survey of Functional Discourse Analysis | 第23-29页 |
| ·The Purpose of Functional Discourse Analysis | 第26-28页 |
| ·The Scope of Functional Discourse Analysis | 第28页 |
| ·The Procedures and Methods of Functional Discourse Analysis | 第28-29页 |
| ·Background Knowledge of Public Service Advertising | 第29-32页 |
| ·Defining Public Service Advertising | 第29页 |
| ·Purpose of Public Service Advertising | 第29页 |
| ·General Concerns of Public Service Advertising | 第29-30页 |
| ·Media of Public Service Advertising | 第30页 |
| ·Techniques in Advertising | 第30-31页 |
| ·Rhetorical characteristics of advertising English | 第31-32页 |
| Chapter 3 Functional Discourse Analysis of A Public Service Advertising | 第32-44页 |
| ·General Remarks on the Material | 第32页 |
| ·Functional Analysis on Generic Features | 第32-35页 |
| ·Functional Analysis on Register Variables | 第35-44页 |
| ·From the Perspective of Field | 第35-36页 |
| ·From the Perspective of Tenor | 第36-40页 |
| ·From the Perspective of Mode | 第40-44页 |
| Chapter 4 Discussion | 第44-46页 |
| Chapter 5 Conclusion | 第46-47页 |
| References | 第47-50页 |
| Appendix I | 第50-51页 |
| Appendix II | 第51-53页 |
| Acknowledgements | 第53页 |
