| ABSTRACT | 第1-7页 |
| 摘要 | 第7-10页 |
| Introduction | 第10-12页 |
| Chapter 1 Literature Review | 第12-22页 |
| ·A Review of Researches on Intertextuality Abroad | 第12-18页 |
| ·A Review of Researches on Intertextuality in China | 第18-19页 |
| ·Typology of Intertextuality | 第19-22页 |
| Chapter 2 Intertextuality in Translation | 第22-28页 |
| ·Studies on Intertextuality and Translation | 第22-24页 |
| ·Translation as an Intertextual Process | 第24-25页 |
| ·Contribution of Intertextuality to Translation | 第25-28页 |
| Chapter 3 Intertextuality in Advertisement Texts | 第28-44页 |
| ·A Brief Introduction to Advertisement | 第28-33页 |
| ·Three Intertextual Forms in Advertisement | 第33-41页 |
| ·Enlightenments on Ad-creation Based on Intertextuality | 第41-44页 |
| Chapter 4 Approaches to Ad-translation from the Intertextual Perspective | 第44-62页 |
| ·Intertextual Availability in Ad-translation | 第44-47页 |
| ·Ad-translation Methods Based on Intertextuality | 第47-56页 |
| ·Considerations in Ad-Translation | 第56-62页 |
| Conclusion | 第62-64页 |
| Bibliography | 第64-68页 |
| Appendix | 第68-70页 |
| Acknowledgements | 第70-71页 |
