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模因论视角下英汉广告语仿拟现象对比研究

摘要第5-6页
Abstract第6页
Chapter 1 Introduction第10-13页
    1.1 Research Background第10-11页
    1.2 Research Objectives and Significance第11页
    1.3 Organization of the Thesis第11-13页
Chapter 2 Literature Review and Theoretical Framework第13-23页
    2.1 Researches on Parody第13-15页
        2.1.1 The Origin and Definition of Parody第13-14页
        2.1.2 The Classifications of Parody第14页
        2.1.3 Previous Studies on Parody第14-15页
    2.2 Memetics第15-21页
        2.2.1 The Origin and Definition of Meme第15-16页
        2.2.2 The Classifications of Meme第16-18页
        2.2.3 The Four Stages of Meme Replication第18-19页
        2.2.4 Previous Studies on Memetics第19-21页
    2.3 Previous Studies on Memetics and Parody第21页
    2.4 Previous Studies on Parody in Advertisements第21-23页
Chapter 3 Research Methodology第23-27页
    3.1 Research Questions第23页
    3.2 Research Method and Data Collection第23-26页
    3.3 Research Procedures第26-27页
Chapter 4 Similarities Between English and Chinese Parodic Advertisements第27-39页
    4.1 Assimilation第28-30页
        4.1.1 Legibility and Simplicity in English Parodic Advertisements第28-29页
        4.1.2 Legibility and Simplicity in Chinese Parodic Advertisements第29-30页
    4.2 Retention第30-32页
        4.2.1 Invariance and Conformity in English Parodic Advertisements第30-31页
        4.2.2 Invariance and Conformity in Chinese Parodic Advertisements第31-32页
    4.3 Expression第32-35页
        4.3.1 Vitality and Flexibility in English Parodic Advertisements第32-34页
        4.3.2 Vitality and Flexibility in Chinese Parodic Advertisements第34-35页
    4.4 Transmission第35-39页
        4.4.1 Provisionality in English Parodic Advertisements第35-36页
        4.4.2 Provisionality in Chinese Parodic Advertisements第36-39页
Chapter 5 Differences Between English and Chinese Parodic Advertisements第39-52页
    5.1 Different Meme Systems第39-45页
        5.1.1 Differences in Homophony第39-41页
        5.1.2 Differences in Rhyme第41-45页
    5.2 Different Hosts第45-52页
        5.2.1 Differences in National Characteristics第45-48页
        5.2.2 Differences in the Way of Thinking第48-52页
Chapter 6 Conclusion第52-54页
    6.1 Major Findings第52-53页
    6.2 Research Limitations第53页
    6.3 Suggestions for Further Study第53-54页
References第54-57页
Appendix A Cases of English Parodic Advertisements第57-59页
Appendix B Cases of Chinese Parodic Advertisements第59-61页
Acknowledgements第61-62页

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