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针对不同性别化妆品广告语篇人际意义的比较分析

Acknowledgements第5-6页
Abstract第6-7页
摘要第8-15页
List of Abbreviations第15-16页
Chapter One Introduction第16-19页
    1.1 Research Background第16-17页
    1.2 Significance of the Study第17页
    1.3 Organization of the Thesis第17-19页
Chapter Two Literature Review第19-29页
    2.1 Studies on Interpersonal Meaning第19-24页
        2.1.1 Different Approaches to the Study of Interpersonal Meaning第19-21页
        2.1.2 Interpersonal Meaning in Systemic Functional Grammar第21-24页
    2.2 Studies on Advertising Texts第24-28页
        2.2.1 Studies on Interpersonal Meaning in Advertising Texts第25-26页
        2.2.2 Studies on Cosmetics Advertising Texts第26-28页
    2.3 Comments第28-29页
Chapter Three Theoretical Framework第29-45页
    3.1 Mood第29-32页
        3.1.1 Speech Roles and Speech Function第29-30页
        3.1.2 Mood Structures第30-32页
    3.2 Modality第32-36页
        3.2.1 Modal Operators第34页
        3.2.2 Modal Adjuncts第34-36页
    3.3 Appraisal Theory第36-43页
        3.3.1 Attitude第37-41页
        3.3.2 Engagement第41-42页
        3.3.3 Graduation第42-43页
    3.4 Summary第43-45页
Chapter Four Methodology第45-47页
    4.1 Research Questions第45页
    4.2 Data Collection第45-46页
    4.3 Data Analysis第46-47页
Chapter Five Interpersonal Meaning Analysis in Cosmetics Advertising Texts第47-89页
    5.1 Comparative Analysis of Mood System第47-61页
        5.1.1 Speech Roles第47-49页
        5.1.2 Mood Structures第49-60页
        5.1.3 Similarities and Differences in Mood System第60-61页
    5.2 Comparative analysis of Modality system第61-72页
        5.2.1 Modal Operator第61-67页
        5.2.2 Modal Adjunct第67-72页
        5.2.3 Similarities and Differences in Modality System第72页
    5.3 Comparative analysis of Appraisal System第72-85页
        5.3.1 Attitude第73-78页
        5.3.2 Engagement第78-82页
        5.3.3 Graduation第82-85页
    5.4 Possible Reasons for the Differences第85-89页
        5.4.1 Language Factor第86-87页
        5.4.2 Psychological Factor第87-88页
        5.4.3 Social and Cultural Factor第88-89页
Chapter Six Conclusion第89-92页
    6.1 Major Findings of the Study第89-90页
    6.2 Implications of the Study第90页
    6.3 Limitations of the Study and Suggestions for Future Study第90-92页
References第92-96页
Appendix第96-108页
About the Author第108页

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