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Promoting Cultural Awareness on Global Business Communication

Ⅰ Introduction第7-13页
    1. General Introduction of Globalization第7-9页
    2. The great significance of Cultural Awareness in Global Work Place第9-10页
    3. World Business Survey第10-12页
    4. Objective of the Present Study第12-13页
Ⅱ. Understanding Culture and Models of Cultural learning for Globa Business Communication第13-30页
    1. The Definition of Culture and Cultural Awareness第13-14页
    2. Characteristics of Culture第14-17页
    3. Functions of Culture in Global Business Communication第17-20页
    4. A Business Case Study第20-22页
    5. Five Models of Cultural Learning第22-30页
Ⅲ. Cultural Influences on Corporate Language and Nonverbal Language in Global Business Communication第30-43页
    1. Cultural Influences on Corporate Language第30-33页
    2. Cultural Influences on Nonverbal Language第33-43页
Ⅳ Cultural Awareness in Management and Intercultural Business Communication第43-56页
    1. Managerial Structure in International Corporations第43-44页
    2. Managerial Roles in International Corporations第44页
    3. Key Managerial Skills in International Corporations第44-45页
    4. Human Resource Management and Understanding Employees第45-47页
    5. Motorola Case Analysis-the Localization of Management第47-49页
    6. DaimlerChrysler Merger Case Analysis-from an Intercultural Business Communication Angle第49-56页
Ⅴ. Approaches to Promote Cultural Awareness第56-62页
    1. Improving Our Cultural Intelligence (CQ)第56-60页
    2. Fostering Our Multiculturalism第60-61页
    3. Promoting Our Communication Competence第61-62页
Ⅵ. Conclusion第62-64页
Reference第64-66页
Acknowledgement第66页

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