Ⅰ Introduction | 第7-13页 |
1. General Introduction of Globalization | 第7-9页 |
2. The great significance of Cultural Awareness in Global Work Place | 第9-10页 |
3. World Business Survey | 第10-12页 |
4. Objective of the Present Study | 第12-13页 |
Ⅱ. Understanding Culture and Models of Cultural learning for Globa Business Communication | 第13-30页 |
1. The Definition of Culture and Cultural Awareness | 第13-14页 |
2. Characteristics of Culture | 第14-17页 |
3. Functions of Culture in Global Business Communication | 第17-20页 |
4. A Business Case Study | 第20-22页 |
5. Five Models of Cultural Learning | 第22-30页 |
Ⅲ. Cultural Influences on Corporate Language and Nonverbal Language in Global Business Communication | 第30-43页 |
1. Cultural Influences on Corporate Language | 第30-33页 |
2. Cultural Influences on Nonverbal Language | 第33-43页 |
Ⅳ Cultural Awareness in Management and Intercultural Business Communication | 第43-56页 |
1. Managerial Structure in International Corporations | 第43-44页 |
2. Managerial Roles in International Corporations | 第44页 |
3. Key Managerial Skills in International Corporations | 第44-45页 |
4. Human Resource Management and Understanding Employees | 第45-47页 |
5. Motorola Case Analysis-the Localization of Management | 第47-49页 |
6. DaimlerChrysler Merger Case Analysis-from an Intercultural Business Communication Angle | 第49-56页 |
Ⅴ. Approaches to Promote Cultural Awareness | 第56-62页 |
1. Improving Our Cultural Intelligence (CQ) | 第56-60页 |
2. Fostering Our Multiculturalism | 第60-61页 |
3. Promoting Our Communication Competence | 第61-62页 |
Ⅵ. Conclusion | 第62-64页 |
Reference | 第64-66页 |
Acknowledgement | 第66页 |