| ACKNOWLEDGEMENT | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-10页 |
| Chapter I Introduction | 第10-16页 |
| ·Background of the study | 第10-11页 |
| ·Significance of the Study | 第11-14页 |
| ·Structure of the Thesis | 第14-16页 |
| ChapterⅡ Literature Review | 第16-31页 |
| ·An Overview of Poetic Advertisement | 第16-24页 |
| ·Definition of Poetic Advertisement | 第16-18页 |
| ·Features of Poetic Advertisement | 第18-24页 |
| ·P revious Studies on Poetic Advertisement Translation | 第24-31页 |
| ·On Advertisement Translation | 第24-25页 |
| ·On Poetic Advertisement Translation | 第25-31页 |
| Chapter Ⅲ On Xu Yuanchong’s Three Beauties Principle | 第31-44页 |
| ·A Brief Introduction to Xu Yuanchong | 第31-32页 |
| ·A General Introduction to Xu’s Translation Theories | 第32-37页 |
| ·Art of Beautififulization | 第33-35页 |
| ·Creation of the Best as in Rivalry | 第35-37页 |
| ·On Three Beauties Principle | 第37-44页 |
| ·Origin of Three Beauties Principle | 第37-39页 |
| ·The content of Three Beauties Principle | 第39-42页 |
| ·The Advantages of Three Beauties Principle | 第42-44页 |
| Chapter Ⅳ 0n Poetic Advertisement Translation from the Perspcetive of Xu’s Three Beauties Principle | 第44-72页 |
| ·An Interpretation of Poetic Advertisement Translation under Xu’s Three Beauties Principle | 第44-53页 |
| ·Science Versus Art | 第44-47页 |
| ·Fidelity Versus Beauty | 第47-49页 |
| ·Creation Versus Translating | 第49-52页 |
| ·Solution of Aesthetical Conveyance | 第52-53页 |
| ·Reproduction of Beauty in Three Aspects under this Principle | 第53-64页 |
| ·Reproduction of Beauty in Sense | 第53-57页 |
| ·Reproduction of Beauty in Sound | 第57-62页 |
| ·Reproduction of Beauty in Form | 第62-64页 |
| ·The Significance of Applying Three Beauties Principle to Poetic Advertisement Translation | 第64-72页 |
| ·Better for Readers’Acceptability | 第64-67页 |
| ·Better for Information Conveyance | 第67-69页 |
| ·Better for Realizing Advertisements’ Functions | 第69-72页 |
| ChapterⅤ Conclusion | 第72-75页 |
| ·Major Findings of the study | 第72-74页 |
| ·Limitations of the study | 第74页 |
| ·Suggestions | 第74-75页 |
| Bibliography | 第75-78页 |
| 发表论文和科研情况说明 | 第78页 |
