| ACKNOWLEDGEMENT | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-20页 |
| Chapter I Introduction | 第20-24页 |
| 1 Research Background | 第20-21页 |
| 2 Significance of the Research | 第21-22页 |
| 3 Research Methodology | 第22页 |
| 4 Organization of the Research | 第22-24页 |
| Chapter II Literature Review | 第24-35页 |
| 1 Definition of SME and Enterprise Transformation and Upgrading | 第24-26页 |
| 1.1 Definition of SMEs | 第24-25页 |
| 1.2 Definition of Enterprise Transformation and Upgrading | 第25-26页 |
| 2 Previous Foreign Literature on SME Transformation and Upgrading | 第26-27页 |
| 3 Previous Domestic Literature on SME Transformation and Upgrading | 第27-29页 |
| 4 Relevant Theories on Enterprise Transformation and Upgrading | 第29-35页 |
| 4.1 Value Chain Theory | 第29-30页 |
| 4.2 Resource-based Theory | 第30-31页 |
| 4.3 Smiling Curve | 第31-32页 |
| 4.4 SWOT Analytical Tool | 第32-33页 |
| 4.5 PEST Analytical Tool | 第33-35页 |
| Chapter III Case Description | 第35-40页 |
| 1 Introduction to L Company | 第35-36页 |
| 2 Problems Faced by L Company for Transformation and Upgrading | 第36-40页 |
| 2.1 Toxic Runway Event Forced the Production Upgrading of L Company | 第36-37页 |
| 2.2 External Strategic Factors for the Transformation and Upgrading of L Company | 第37-39页 |
| 2.3 Internal Strategic Factors for the Transformation and Upgrading of L Company | 第39-40页 |
| Chapter IV Case Analysis | 第40-54页 |
| 1 Environment Analyses for the Transformation and Upgrading of L Company | 第40-45页 |
| 1.1 Internal Environment Analysis | 第40-42页 |
| 1.2 External Environment Analysis | 第42-45页 |
| 2 Analyses of Problems for the Transformation and Upgrading of L Company | 第45-50页 |
| 2.1 Industrial Structure Analysis | 第45-47页 |
| 2.2 Production Cost Analysis | 第47-49页 |
| 2.3 Enterprise Management Analysis | 第49-50页 |
| 2.4 Development Environment Analysis | 第50页 |
| 3 SWOT Analyses of Transformation and Upgrading of L Company | 第50-54页 |
| 3.1 Strength Analysis | 第51-52页 |
| 3.2 Weakness Analysis | 第52页 |
| 3.3 Opportunity Analysis | 第52-53页 |
| 3.4 Threat Analysis | 第53-54页 |
| Chapter V Suggestions on Transformation and Upgrading Strategies for L Company | 第54-63页 |
| 1 Enhancement of Management Ability | 第54-59页 |
| 1.1 Reconstruction of Organizational Structure | 第54-56页 |
| 1.2 Reconstruction of Management System | 第56页 |
| 1.3 Reform the Current Wage System | 第56-58页 |
| 1.4 Establishment of Performance Assessment System | 第58-59页 |
| 2 Enhancement of Technical Ability | 第59-61页 |
| 2.1 Implementation of Automation of Production Line | 第59-60页 |
| 2.2 Implementation of Digital Management | 第60-61页 |
| 3 Establishment and Promotion of Brand | 第61-63页 |
| Chapter VI Conclusion and Limitation | 第63-65页 |
| 1 Conclusion | 第63页 |
| 2 Limitations | 第63-65页 |
| REFERENCE | 第65-67页 |
