| Acknowledgements | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-10页 |
| Chapter 1 Introduction | 第10-13页 |
| ·Significance of the Study | 第10-12页 |
| ·The Organization of the Thesis | 第12页 |
| ·Research Questions | 第12-13页 |
| Chapter 2 Literature Review | 第13-34页 |
| ·Studies on Modality | 第13-22页 |
| ·Studies on Modality Abroad | 第13-18页 |
| ·Studies on Modality at Home | 第18-22页 |
| ·The Analysis of Deontic Modality | 第22-30页 |
| ·The Relationship between Deontic Modality and Performative | 第23页 |
| ·Deontic Possibility | 第23-25页 |
| ·Deontic Modality in Interrogative Sentences and Imperative Sentences | 第25-27页 |
| ·The Meanings of the Deontic Modality Verbs:"Must" and "Shall" | 第27-30页 |
| ·Studies on Interpersonal Meaning from Systematic Functional Perspectivive | 第30-34页 |
| Chapter 3 Different ways of Realization Of Deontic Modality in Chinese and English Advertisements | 第34-51页 |
| ·Methodology | 第34-35页 |
| ·The Analysis of Deontic Modality Expressions in Selected Samples | 第35-49页 |
| ·Different Frequencies of Deontic Modal Occurrence | 第35-36页 |
| ·Different Modality Values | 第36-42页 |
| ·Different Modality Orientations | 第42-49页 |
| ·Summary of the Similarities and the Differences | 第49-51页 |
| Chapter 4 Different Cultural Value Systems Embodied in Deontic Modality in Chinese and English Advertisements | 第51-61页 |
| ·Different Cultural Value Systems | 第51-58页 |
| ·Collectivism and Individualism | 第52-54页 |
| ·High Power Distance and Low Power Distance | 第54-55页 |
| ·Comparison of These Two Value Dimensions Embodied in Deontic Modaity in Chinese and English Advertisements | 第55-58页 |
| ·Causes of the Differences between Two Cultural Values | 第58-61页 |
| ·Historical Factors | 第58-59页 |
| ·Religious Factors | 第59-61页 |
| Chapter 5 Conclusion | 第61-64页 |
| Works Cited | 第64-67页 |
| Appendix A | 第67-70页 |
| Appendix B | 第70-74页 |
| 攻读硕士学位期间发表的论文和取得的科研成果 | 第74页 |
