| CONTENTS | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-10页 |
| List of Tables | 第10-11页 |
| Introduction | 第11-14页 |
| Chapter One Literature Review | 第14-20页 |
| ·Previous Studies on Multimodal Discourse Analysis | 第14-17页 |
| ·Foreign Studies on Multimodal Discourse Analysis | 第14-16页 |
| ·Domestic Studies on Multimodal Discourse Analysis | 第16-17页 |
| ·Previous Studies on Movie Posters | 第17-20页 |
| ·Overview of Movie Posters | 第17页 |
| ·Foreign Studies on Movie Posters | 第17-18页 |
| ·Domestic Studies on Movie Posters | 第18-20页 |
| Chapter Two Theoretical Framework | 第20-37页 |
| ·Modality | 第20-21页 |
| ·Multimodality | 第21页 |
| ·Multimodal Discourse Analysis | 第21-34页 |
| ·The Definition of Multimodal Discourse Analysis | 第21-23页 |
| ·Kress and Van Leeuwen's Visual Grammar | 第23-33页 |
| ·Norris's Multimodal Interactional Analysis | 第33-34页 |
| ·Gu Yueguo’s Corpus Linguistic Approach | 第34页 |
| ·Relevant Theory | 第34-37页 |
| ·Systemic Functional Linguistics | 第34-36页 |
| ·Social Semiotics | 第36-37页 |
| Chapter Three Methodology | 第37-39页 |
| ·Research Questions | 第37页 |
| ·Samples and their Selection Principles | 第37-38页 |
| ·Research Methods | 第38-39页 |
| Chapter Four Analysis and Results | 第39-56页 |
| ·The Situation of Mutimodality in Chinese and American Movie Posters | 第39-40页 |
| ·The Representational Meaning of Chinese and American Movie Posters | 第40-41页 |
| ·The Interactive Meaning of Chinese and American Movie Posters | 第41-48页 |
| ·Contact in Chinese and American Movie Posters | 第41-42页 |
| ·Social Distance in Chinese and American Movie Posters | 第42-44页 |
| ·Perspective in Chinese and American Movie Posters | 第44-47页 |
| ·Modality in Chinese and American Movie Posters | 第47-48页 |
| ·The Compositional Meaning of Chinese and American Movie Posters | 第48-52页 |
| ·Information Value in Chinese and American Movie Posters | 第48-50页 |
| ·Salience in Chinese and American Movie Posters | 第50-52页 |
| ·Framing in Chinese and American Movie Posters | 第52页 |
| ·Causes behind the Differences between Chinese and American Movie Posters in Mutual Communication with Audience | 第52-56页 |
| ·Different Cultural Backgrounds and Social Values | 第52-55页 |
| ·Different Conditions of Movie Industries and Diverse Institutional Mechanisms | 第55-56页 |
| Chapter Five Implications | 第56-58页 |
| ·Implications and Suggestions for Chinese Movie Poster Designers | 第56-57页 |
| ·Implications and Suggestions for American Movie Poster Designers | 第57-58页 |
| Conclusion | 第58-61页 |
| References | 第61-64页 |
| Appendix I | 第64-72页 |
| Appendix II | 第72-91页 |
| Acknowledgements | 第91页 |
