| Acknowledgements | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-11页 |
| Chapter One Introduction | 第11-16页 |
| ·Research aims | 第11页 |
| ·Rationales for the research | 第11-14页 |
| ·Methodology | 第14页 |
| ·Organization of the thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-29页 |
| ·Cosmetic advertising | 第16-20页 |
| ·Definition of advertising and its language | 第16-17页 |
| ·Previous studies on advertising | 第17-18页 |
| ·Genre analysis of cosmetic advertising | 第18-19页 |
| ·The “problem-solution”text pattern of cosmetic advertising | 第19-20页 |
| ·Theoretical Foundation | 第20-29页 |
| ·Kernel ideas of Halliday’s Systemic Functional Grammar | 第20-22页 |
| ·System | 第20-21页 |
| ·Stratification | 第21页 |
| ·Metafunction | 第21-22页 |
| ·Context | 第22页 |
| ·APPRAISAL theory | 第22-28页 |
| ·ATTITUDE | 第23-27页 |
| ·ENGAGEMENT and GRADUATION | 第27-28页 |
| ·Applications of APPRAISAL theory | 第28-29页 |
| Chapter Three APPRAISAL Analysis of the Cosmetic Product | 第29-41页 |
| ·Analysis of evaluative resources in “situation” | 第30-31页 |
| ·Analysis of evaluative resources in “problem” | 第31-33页 |
| ·Analysis of evaluative resources in “solution” | 第33-36页 |
| ·Analysis of evaluative resources in “evaluation” | 第36-41页 |
| Chapter Four APPRAISAL Analysis of the Potential Customer | 第41-55页 |
| ·Analysis of APPRAISAL resources in “situation” | 第42-45页 |
| ·Analysis of APPRAISAL resources in “problem” | 第45-48页 |
| ·Analysis of APPRAISAL resources in “solution” | 第48-51页 |
| ·Analysis of APPRAISAL resources in “evaluation” | 第51-55页 |
| Chapter Five Conclusion | 第55-58页 |
| ·Major findings | 第55-57页 |
| ·Contributions of the research | 第57页 |
| ·Limitations of the Present Study | 第57-58页 |
| Bibliography | 第58-60页 |
