| Chapter One Introduction | 第1-16页 |
| ·Why Study Politeness Strategies in English and Chinese? | 第9-11页 |
| ·The Importance and Function of Business Letters | 第11-12页 |
| ·Some Explanatory Remarks | 第12-13页 |
| ·The Purpose and Hypothesis of the Research | 第13-14页 |
| ·Significance of the Study | 第14-15页 |
| ·Organization of the Dissertation | 第15-16页 |
| Chapter Two Literature Review | 第16-25页 |
| ·Politeness: Chinese and Western Models | 第16-21页 |
| ·Western Model of Politeness | 第16-17页 |
| ·Chinese Model of Politeness | 第17-18页 |
| ·Gu Yueguo's Concept of Face and FTAs versus Brown & Levinson's | 第18-21页 |
| ·Politeness Principles and Business Letters | 第21-22页 |
| ·A Brief Survey of Business Communication | 第22-24页 |
| ·Basic Purposes and Principles of Business Communication | 第22-23页 |
| ·Language in the Context of Business Communication | 第23-24页 |
| ·A Survey of Related Studies | 第24-25页 |
| Chapter Three Methods of the Study | 第25-31页 |
| ·Data Collection Method | 第25-29页 |
| ·Data Analysis Method | 第29-31页 |
| Chapter Four Data Analysis | 第31-54页 |
| ·A Qualitative Analysis | 第32-48页 |
| ·The Maxim of Self-denigration and Other-elevation | 第32-34页 |
| ·Positive Politeness Strategies versus the Maxim of Agreement | 第34-38页 |
| ·Negative Politeness Strategy versus the Maxim of Virtue, Words and Deeds | 第38-43页 |
| ·Off-record Strategies versus the Maxim of Refinement | 第43-46页 |
| ·Not to Do the FTAs | 第46-48页 |
| ·A Quantitative Analysis | 第48-52页 |
| ·Frequencies of the Analyzed Politeness Strategies and Maxims | 第49-51页 |
| ·Results of the z-test | 第51页 |
| ·Indications of the Numerals Obtained | 第51-52页 |
| ·Summary | 第52-54页 |
| Chapter Five Findings and Discussion | 第54-61页 |
| ·Findings | 第54页 |
| ·Discussion | 第54-61页 |
| ·Group Orientation in the Chinese Culture | 第55-57页 |
| ·Individualism in the English Culture | 第57-58页 |
| ·Thought Patterns | 第58-61页 |
| Chapter Six Conclusion and Implication | 第61-66页 |
| ·Conclusion | 第61-62页 |
| ·Pedagogical Implication | 第62-66页 |
| Acknowledgements | 第66-67页 |
| Bibliography | 第67-72页 |
| Appendix | 第72-74页 |
| Articles Published | 第74页 |
