| Acknowledgements | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-13页 |
| CHAPTER ONE LITERATURE REVIEW | 第13-23页 |
| ·REVIEW OF ADVERTISEMENT TRANSLATION | 第13-15页 |
| ·PREVIOUS STUDIES ON TQA ABROAD | 第15-19页 |
| ·PREVIOUS STUDIES ON TQA IN CHINA | 第19-23页 |
| CHAPTER TWO IMPORTANT CONCEPTS CONCERNING TQA | 第23-32页 |
| ·CRITERIA OF TRANSLATION AND TC | 第23-25页 |
| ·TC VERSUS TQA | 第25-26页 |
| ·NOTION OF EQUIVALENCE | 第26-32页 |
| ·The study of equivalence at home and abroad | 第26-28页 |
| ·Reiss’s perspective of equivalence | 第28-29页 |
| ·House’s perspective of equivalence | 第29-32页 |
| CHAPTER THREE CHARACTERISTICS AND TRANSLATION OF ADVERTISEMENTS | 第32-41页 |
| ·CHARACTERISTICS OF ADVERTISEMENTS BASED ON REISS’S TEXT TYPOLOGY | 第32-35页 |
| ·The elements of advertisements | 第32-34页 |
| ·Characteristics of advertisements | 第34-35页 |
| ·CRITERIA FOR ADVERTISEMENT TRANSLATION | 第35-41页 |
| ·Theoretical basis for adaptation in translation | 第35-36页 |
| ·Adaptation in C-E translation of advertisements | 第36-41页 |
| CHAPTER FOUR THE VALUE OF REGISTER THEORY FOR TQA | 第41-54页 |
| ·GENRE AND REGISTER | 第41-45页 |
| ·METAFUNCTIONS OF LANGUAGE AND REGISTER VARIABLES | 第45-46页 |
| ·METAFUNCTIONS OF LANGUAGE AND CORRESPONDING LEXICO-GRAMMAR PATTERNS | 第46-50页 |
| ·GENRE, TEXT TYPE AND TRANSLATION | 第50-51页 |
| ·THE VALUE OF GENRE AND REGISTER FOR TQA | 第51-54页 |
| CHAPTER FIVE MODEL FOR TQA OF ADVERTISEMENTS | 第54-73页 |
| ·HOUSE’S MODEL | 第54-59页 |
| ·SI XIANZHU’MODEL | 第59-67页 |
| ·REVISED MODEL FOR ASSESSING TRANSLATION OF ADVERTISEMENTS | 第67-73页 |
| ·Ideas drawn from the two models | 第67-68页 |
| ·Revised model for TQA of advertisements based on Prof. Si’s model | 第68-73页 |
| CHAPTER SIX CASE STUDY | 第73-79页 |
| ·DISCOURSE ANALYSIS OF THE ORIGINAL | 第74-75页 |
| ·COMPARISON BETWEEN ST AND TT | 第75-78页 |
| ·STATEMENT OF THE TRANSLATION QUALITY | 第78-79页 |
| CHAPTER SEVEN CONCLUSION | 第79-83页 |
| ·HIGHLIGHTS OF THE THESIS | 第79-81页 |
| ·STRONG POINT OF THE THESIS | 第81-82页 |
| ·LIMITATIONS OF THE THESIS AND FUTURE RESEARCH | 第82-83页 |
| WORKS CITED | 第83-90页 |
| APPENDIX PUBLICATIONS | 第90-91页 |
