摘要 | 第1-5页 |
Abstract (English) | 第5-9页 |
1 Introduction | 第9-12页 |
·Background of the Study | 第9-10页 |
·Significance of the Study | 第10页 |
·Outline of the Study | 第10页 |
·List of Abbreviations | 第10-12页 |
2 Literature Review | 第12-22页 |
·Overview of Business English Teaching | 第12-17页 |
·Business English | 第12-15页 |
·The Origin of Business English | 第12页 |
·The Definition of Business English | 第12-13页 |
·The Development of BE | 第13-14页 |
·The Characteristics of BE | 第14-15页 |
·Business English Teaching | 第15-17页 |
·The Development of BE Teaching | 第15-16页 |
·The Role and Qualifications of BE Teachers | 第16页 |
·BE Teaching Materials | 第16-17页 |
·Classification of Business English learner | 第17页 |
·The Cultivation of BE Talents with Applied Ability | 第17-22页 |
·The Situation of Cultivation of Applied-type Talents in China | 第17-19页 |
·The Reasons of Cultivating Applied-type BE Talents | 第19-20页 |
·The Significance of Cultivating BE Talents with Applied Ability | 第20-22页 |
3 Research Methods and Data Analysis | 第22-34页 |
·Research Question | 第22页 |
·Subjects and Context | 第22-23页 |
·Research Process and methods | 第23页 |
·Data Analysis | 第23-34页 |
·Data of Pre-experienced Learners in University | 第24-28页 |
·Motivation | 第24-25页 |
·Respondents’attitude to Course design | 第25-26页 |
·Teaching Methodology and Teachers | 第26-27页 |
·BE Teaching Material | 第27页 |
·General Conception and Comment | 第27-28页 |
·Data of job-experienced learners | 第28-31页 |
·Communicative Events in Business Transaction | 第29页 |
·Influential Aspects in Business Communication | 第29-30页 |
·Comments on BE teaching from Job-experienced learners | 第30页 |
·Practical Suggestions | 第30-31页 |
·Data from Job Market | 第31-34页 |
·General Requests from enterprises | 第31页 |
·Language Levels | 第31-32页 |
·Business knowledge | 第32页 |
·Ability and Personality | 第32-34页 |
4 Findings and Suggestions | 第34-44页 |
·Findings and Discussions | 第34页 |
·Suggestions for Future Business English Teaching | 第34-44页 |
·Clarifying Cultivating Applied-type BE Talents as the Aim | 第34-35页 |
·Adding More Practical Courses and Optimizing Course Design | 第35-38页 |
·Combination of Theoretical and Practical Courses | 第35-37页 |
·Emphasizing Business Characteristics | 第37-38页 |
·Reforming Teaching Methods and Improving Teachers’Quality | 第38-41页 |
·Reforming and Optimizing Teaching Method | 第38-39页 |
·“Two-profession”Teachers and Promote BE Teachers Quality | 第39-41页 |
·Applying Multimedia and Internet | 第41-44页 |
5 Conclusion | 第44-46页 |
·Summary of the Study | 第44-45页 |
·Limitations of the Study | 第45-46页 |
References | 第46-49页 |
Acknowledgments | 第49页 |